معرفی
Yinan Yu is an Associate Professor of Management Information Systems at the University of Oklahoma's Price College of Business. She holds a Ph.D. in Innovation and Information Management from The University of Hong Kong and a Master of Management Science and Engineering from Tsinghua University. Her research focuses on digital platforms, user-generated content, multi-channel management, and the economics of AI. She has published in top journals like MIS Quarterly and Production and Operations Management. Before joining OU, she worked at the University of Memphis and McGill University.
Her research explores how peer feedback, social interactions, and platform policies impact user behavior on digital platforms. Recent studies include examining review systems' design, the effects of video streaming on traditional media, and the causal impact of monetary rewards on content generation. Yu's work bridges business analytics with platform economics, offering insights for optimizing digital ecosystems.
Her articles span topics like online review dynamics, multi-channel marketing strategies, and AI-driven content analysis. Notable studies include analyzing restaurant review platforms and the interplay between traditional and social media advertising. Yu’s contributions address challenges in platform governance and user engagement, with applications across industries such as retail, media, and entertainment.
Yu has no listed scientific awards but has an extensive publication record. She advises on digital strategies, multi-channel management, and data-driven decision-making. Her work is often cited in discussions about platform economics and user behavior modeling.
