Courtney Chrimes

Courtney Chrimes is a Lecturer in Digital Fashion Marketing at The University of Manchester, Department of Fashion Business Technology. She holds an External Examiner role for the BA (Hons) Fashion Promotion and Communication Programme at Buckinghamshire New University (2021-2026). Her academic background includes a Bachelor of Science in Fashion Buying and Merchandising from The University of Manchester (2017) and a PhD focused on product page design impacts on clothing fit appraisal (2021).

Her research interests span digital fashion marketing innovations, metaverse retail experiences, sustainable supply chain practices, and consumer behavior analysis. Notable areas include blockchain applications in circular economies, body shape impacts on garment fit satisfaction, and AI-driven marketing strategies. She actively contributes to the UN Sustainable Development Goals related to responsible consumption and production.

Dr. Chrimes has published 12 peer-reviewed articles and chapters, with recent focus on metaverse retailing (2025), AI-generated advertising (2024), and blockchain transparency (2023). She received four awards, including the 2024 Teaching Excellence Award for inclusive pedagogy and 2019 recognition for research excellence.

Her advisory work includes supervising PhD research on digital fashion marketing and collaborating with industry partners on omnichannel strategies. Current projects explore immersive technologies in fashion retail and digital tools for sustainable product development.