جستجوی استاد راهنمای دانشگاهی

Byron Sharpمشاهده پروفایل

استاد

• Marketing Science
• Brand Growth
• Consumer Behavior
• +۷ مورد دیگر

Professor Byron Sharp is a Professor of Marketing Science and Director of the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. The institute is recognized as the world’s largest center for research into marketing, housing over 60 marketing scientists. He plays a pivotal role in advancing evidence-based marketing principles globally. Research Interests: Marketing Science and Empirical Generalizations Brand Growth and Customer Acquisition Advertising Effectiveness and Mental Availability Consumer Behavior and Loyalty Patterns Market Modeling (e.g., Dirichlet model) Evidence-Based Marketing Practice His recent publications reveal a consistent focus on quantifying brand performance, buyer behavior, and advertising impact. Trends in his articles emphasize the application of statistical models (e.g., NBD, Dirichlet) to understand consumer repertoires, loyalty, and the effects of advertising cessation. His work bridges academic rigor with practical marketing applications, particularly in brand strategy and media planning. Scientific Awards and Recognition: His book How Brands Grow was voted Marketing Book of the Year by AdAge readers. Recognized by Warc (2015) as one of the most influential marketing books of the past decade. Advising, Grants, and Collaborations: While specific student names are not listed, he leads a large research team and frequently collaborates with prominent scholars such as Jenni Romaniuk, John Dawes, and Robert Kennedy. His work is supported by industry partnerships and institutional funding through the Ehrenberg-Bass Institute, enabling large-scale empirical studies using real-world data. Labs and Teams: He directs the Ehrenberg-Bass Institute, which functions as a major research laboratory focused on marketing science, conducting longitudinal studies, empirical generalizations, and collaborative industry research.

Lynda Grattonمشاهده پروفایل

استاد

• Corporate culture
• Human resource management strategy
• Organisational change
• +۳ مورد دیگر

Lynda Gratton is a Professor of Management Practice in Organisational Behaviour at London Business School. She directs the globally renowned program 'Human Resource Strategy in Transforming Companies' and teaches a highly popular elective on the Future of Work, for which she received the 'Excellence in Teaching' award in 2016. She has led the Future of Work Consortium for over a decade, facilitating collaboration among executives from 60+ companies via a bespoke platform. Her research explores the intersection of people and organizations, with key interests in: Corporate culture and organizational learning Strategic management and HR strategy Organisational change dynamics Future of work innovation and hybrid models Longevity's societal impacts Her recent publications demonstrate a consistent focus on workplace evolution, particularly analyzing hybrid work models, AI's human implications, and leadership during disruption. Articles frequently address resilience, technological adaptation, and redefining organizational structures for an uncertain future. Awards & Honors: Thinkers 50 Top 15 Global Thinker Warren Bennis Best Article (2022) CMI Management Book of the Year (2015) FT Business Book shortlist (2017) Tata Prize (India), NAHR Fellowship (US), HR Prize (Australia) She advises global institutions including the World Economic Forum (where she co-chaired the Council on Work, Wages and Job Creation) and served on Japanese Prime Minister Abe's advisory board. She currently contributes to MIT Sloan Management Review and The Times of London. Through the Future of Work Consortium, she leads a major initiative connecting executives worldwide to address workforce transformation challenges, emphasizing collaborative innovation.

Miranda Svanidzeمشاهده پروفایل

پژوهشگر

• Price transmission
• Market integration
• Consumer behaviour
• +۷ مورد دیگر

Dr. Miranda Svanidze is a Researcher at the Leibniz Institute of Agricultural Development in Transition Economies (IAMO), affiliated with Martin Luther University Halle-Wittenberg. She has served as a Research Associate at IAMO since November 2019, focusing on agricultural markets, price transmission, and food security in transition economies. Her work contributes significantly to understanding market dynamics in the Black Sea region and post-Soviet states, particularly in relation to geopolitical events like Russia's war in Ukraine. Dr. Svanidze's educational background includes: PhD in Agriculture from Martin Luther University Halle-Wittenberg (MLU), Germany, with highest honors ("summa cum laude") Master's degree in Economics (with Honors) from the International School of Economics at Tbilisi State University (ISET), Georgia Dr. Svanidze's research centers on the functioning of agricultural markets and resilience of agri-food value chains, with specific expertise in price transmission analysis, market integration, consumer behavior, regional trade, and food security. Her work emphasizes agri-food markets in transition economies, particularly examining how geopolitical events like Russia's war in Ukraine impact grain markets, wheat pricing, and food security in the Black Sea region and beyond. She employs sophisticated economic modeling to analyze trade networks, market efficiency, and the effects of policy interventions. Analysis of Dr. Svanidze's recent publications reveals a strong focus on the intersection of geopolitics and agricultural markets, particularly regarding Russia's wheat exports and their global implications. Her work increasingly examines how climate factors, exchange rate fluctuations, and wartime conditions affect agricultural pricing and market integration. There's a notable trend toward analyzing crisis impacts on food systems, with growing attention to consumer behavior in wine markets of the South Caucasus region. Dr. Svanidze has received several notable scientific recognitions: Doctoral grant from the German Academic Exchange Service (DAAD) Selection as a young economist for the 6th Lindau Nobel Laureate Meeting on Economic Sciences (2017) PhD awarded with highest honors ("summa cum laude") from Martin Luther University Halle-Wittenberg Dr. Svanidze has been actively involved in multiple research projects including BlackSeaGrain (studying Russia's grain export business in the Black Sea), CRISPR (consumer protection and innovation marketing of green genetic engineering), EU4Dialogue_SC (improving agri-food value chains in the South Caucasus), MATRACC (global food crisis impact on wheat markets), and VALUMICS (understanding food value chains). Her work often involves international collaboration with researchers across Europe and the Caucasus region. As part of IAMO's Agricultural Markets, Marketing and World Agricultural Trade department, Dr. Svanidze contributes to a team examining market dynamics in transition economies. Her research frequently intersects with teams studying food security, trade policy, and value chain analysis, particularly in regions affected by geopolitical instability. She regularly presents findings at major agricultural economics conferences including the European Association of Agricultural Economists (EAAE) Congress and IAMO Forum events.

Matteo Montecchiمشاهده پروفایل

مدرس ارشد

• Consumer Behaviour
• Digital Marketing
• Artificial Intelligence in Marketing
• +۱۲ مورد دیگر

Dr. Matteo Montecchi is a Senior Lecturer (Associate Professor) in Marketing at King’s Business School, King’s College London, where he also serves as Theme Lead for Sustainable Consumption at the Centre for Sustainable Business and Programme Director for the Strategic Marketing (Open Executive) programme. He teaches core modules such as Consumer Behaviour, Digital Marketing, and Research Methods, and leads executive education initiatives. Previously, he was a Senior Lecturer at the London College of Fashion, University of the Arts London, and has held visiting positions at Milan Politecnico, Università Cattolica del Sacro Cuore, and Università Federico II. Montecchi earned his PhD in Marketing from King’s College London, an MRes in Marketing from Birkbeck College, an Executive Master in Marketing and Sales from SDA Bocconi and ESADE, and a Bachelor’s in Business Economics from the University of Modena and Reggio Emilia. He also holds a PgCert in Academic Practice and is a Fellow of the Higher Education Academy (FHEA). His research focuses on the digital transformation of marketing, particularly the role of artificial intelligence and blockchain in enhancing transparency and trust. He investigates ethical engagement with diverse consumer groups, inclusion, and corporate responsibility, with a special interest in marginalized communities. His work integrates consumer behavior, digital interactions, and decision-making with technological innovation, offering actionable insights for sustainable and responsible business strategies. The most recent 15 publications reflect a strong trend in AI in retail, brand transparency, consumer trust, ethical data use, voice technologies, and social sustainability. His research spans journals in marketing, psychology, interactive marketing, and business ethics, demonstrating interdisciplinary impact. Scientific Awards: KingsCAT: Capture and Analysis Tool for Social Media Research at King’s College London (2024) – Recognized as part of a collaborative team for advancing digital research infrastructure and media analysis. Montecchi is actively involved in PhD supervision and is accepting new students. He has led research projects using social media analytics (KingsCAT) and has contributed to strategic debates on grand challenges in marketing. His work connects academic research with real-world managerial applications, particularly in digital strategy and ethical innovation. He is a key contributor to interdisciplinary research through tools like KingsCAT, which supports collaborative social media analysis, and his publications often involve co-authorship with experts in data science, psychology, and organizational behavior.

Tara Reichمشاهده پروفایل

دانشیار

• Workplace relationships
• Workplace mistreatment
• Employee well-being
• +۳ مورد دیگر

Tara Reich is an Associate Professor in Organisational Behaviour and Human Resource Management at King's Business School, King's College London. She previously held positions at the London School of Economics (2011-2018) and the University of Surrey (2018-2019). Her research focuses on workplace relationships, particularly the psychological impacts of workplace mistreatment and observer reactions to such behaviors. She teaches core modules on the Human Resource Management & Organizational Analysis MSc and an elective on the Business Management BSc. Education: PhD in Organizational Behaviour, University of Manitoba, Canada (2011) Research Interests: Workplace mistreatment mechanisms and consequences Observer perspectives on workplace deviance Employee well-being and psychological safety Work-family interface dynamics Publications Trends: Her work consistently examines how workplace aggression, incivility, and harassment affect observers and targets, with notable contributions to understanding observer reactions to counterproductive work behavior. Recent studies explore ethical leadership's role in shaping moral identity and workplace ostracism dynamics. Advising & Grants: Currently accepting PhD students in organizational behavior and HRM. Active in securing research grants focused on workplace mistreatment and organizational psychology.

Rahul Varmanمشاهده پروفایل

استاد

• Political Economy
• Globalisation
• Working Classes
• +۵ مورد دیگر

Rahul Varman is a Professor in the Department of Management Sciences at the Indian Institute of Technology Kanpur. He holds a Fellow in Management from IIM Ahmedabad (1994), an M.Tech from IIT Kharagpur (1987), and a B.Tech from Pantnagar (1985). His research focuses on the political economy of corporations, globalization and working classes, and governance of global value chains. His work critically examines corporate power, market structures, and the impact of globalization on labor and society. Professor Varman's approach integrates political economy perspectives with organizational analysis to reveal the underlying power dynamics in contemporary capitalism. Professor Varman's recent publications (2023-2024) analyze the digitalization of education, the political economy of India's telecom industry, corporate governance issues, and the impact of global value chains on labor conditions. His work demonstrates consistent critical engagement with mainstream economic theories, particularly challenging neoliberal assumptions about market efficiency and corporate responsibility. His scholarly contributions appear in journals such as Monthly Review, Economic & Political Weekly, and Aspects of India's Economy, reflecting both academic rigor and engagement with policy-relevant issues. Professor Varman frequently collaborates with researchers like Manali Chakrabarti on studies examining industrial clusters and labor conditions in India. He teaches courses including MBA 611: Organisation Structure & Behaviour, MBA 617: Socio-political & Ethical Environment of Business, MBA 716: Introduction to Corporations, and MBA 717: Governance of Global Value Chains, emphasizing critical perspectives on business and society. Professor Varman is actively involved in social initiatives including Hamara Manch and the IIT Kanpur Citizen's Forum, demonstrating his commitment to connecting academic work with social concerns and public discourse on economic policy and corporate governance.

Wasim Ahmadمشاهده پروفایل

مدرس

• Consumer Behaviour
• Branding
• International Marketing
• +۴ مورد دیگر

Dr Wasim Ahmad is a Lecturer in Marketing at the Department of Marketing, Lancaster University Management School (LUMS), having joined the institution in January 2024. His prior academic appointments include Monash University, Florida State University, Teesside University, and Fujian University of Technology, where he conducted research, taught undergraduate/postgraduate modules, and led curriculum development. Education: Ph.D. in Marketing, University of International Business and Economics PostDoc, Florida State University Research Interests: Dr Ahmad investigates consumer behaviour with emphasis on negative emotions (brand hate, betrayal) and extreme responses to brands across cultural contexts. His work spans sustainability-oriented innovation in B2B firms, eco-brand strategy, and cross-cultural CSR implementation—particularly during crises like the pandemic. He employs quantitative methodologies including experimental designs and meta-analysis, frequently examining digital marketing phenomena such as virtual influencers, travel apps, and dark patterns in online interfaces. Publication Trends: His 2023-2025 output reveals concentrated research on brand hate consequences in B2B relationships, sustainability innovation linked to triple-bottom-line performance, and cross-cultural digital behaviour (e.g., social media addiction, travel app usage). Key journals include Journal of Business Research , Industrial Marketing Management , and Annals of Tourism Research , demonstrating interdisciplinary reach across marketing, sustainability, and tourism. Scientific Awards: No specific awards, prizes, or fellowships mentioned in source materials Advising and Grants: Dr Ahmad actively supervises PhD candidates in green marketing topics (product sustainability, eco-brand orientation) using quantitative approaches. He teaches core modules including International Marketing (MKTG101), Strategic Marketing (MKTG301), and Marketing Research (MKTG212). No grant funding details were provided in the directory. Labs and Teams: No dedicated research labs or teams specified in current affiliation Collaborative work evident in B2B sustainability studies with international co-authors

Simran Kaurمشاهده پروفایل

مدرس ارشد

• Consumer Behaviour
• Brand Management
• Decision Making
• +۷ مورد دیگر

Simran Kaur is a Senior Lecturer and Head of the Education Academy at Monash University Malaysia, School of Business, Department of Management. She holds a PhD in Management from the same institution and has a strong interdisciplinary background in psychology and business. Her academic leadership includes roles as Discipline Coordinator (2023–2024) and Change Champion for the Digital Learning Uplift Project. Her educational qualifications include: Bachelor of Psychological Science and Business (Hons.), Monash University Malaysia Doctor of Philosophy (PhD) in Management, Monash University Malaysia Postgraduate Certificate in Academic Practice (PGCAP), Lancaster University Simran Kaur’s research focuses on behavioural aspects in management and marketing, with key interests in consumer behaviour, brand management, decision-making, Islamic marketing, and higher education pedagogy. She integrates psychological insights into marketing theory, exploring how identity, religion, and digital media influence consumer choices. Her teaching philosophy emphasizes critical thinking, collaboration, and experiential learning, reflected in her training in LEGO® SERIOUS PLAY®. Her recent publications span topics such as sacred consumption, influencer marketing, country image during crises, and Halal consumer behaviour. These works reflect a strong trend in understanding cultural, emotional, and cognitive drivers of consumer decisions, particularly in Asian and Muslim-majority contexts. Her scientific awards highlight her excellence in teaching and academic development: Education Excellence Award (2023) Purple Letter for Teaching Excellence, S1 2024 Purple Letter for Teaching Excellence, S2 2022 Fellow of the Higher Education Academy (2021) She is actively involved in academic service, including peer review for Marketing Intelligence & Planning , supervision of non-HDR students, and organizing curriculum reviews and academic conferences. She serves as an invited speaker and contributes to digital pedagogy innovation. While no formal lab or research center is mentioned, her role as Change Champion and involvement in projects like the Digital Learning Uplift indicate leadership in educational transformation.

Sujana Adapaمشاهده پروفایل

استاد

• Marketing Management
• Consumer Behaviour
• Regional Entrepreneurship
• +۷ مورد دیگر

Professor Sujana Adapa is a Professor and Head of the UNE Business School at the University of New England. She specializes in Management (Strategy & Marketing) and teaches courses such as Strategic Marketing and Consumer Behaviour. Her research focuses on SMEs, corporate social responsibility (CSR), technology adoption, and gender diversity. She holds a BSc (Ag), MSc (Ag), MBA (India), and PhD (UNE). **Education**: BSc (Agriculture) MSc (Agriculture) MBA (India) PhD (University of New England) **Research Interests**: Consumer studies, gender research, technology adoption, regional entrepreneurship, SMEs, sustainability, and CSR. Current projects include studies on women’s career progression in accounting firms and CSR practices in SMEs across Australia, Malaysia, and India. **Awards**: 2016 ANZAM Educator of the Year 2016 Australian Awards for University Teaching Citation 2016 HEA Senior Fellowship (UK) Multiple LearnX Awards (2015–2016) **Grants and Roles**: Grants totaling over $1M in areas like workplace safety, innovation ecosystems, and inclusive workplaces. Deputy Head of School (2019), Course Coordinator (2017–2019), and equity committee roles. Editorial roles for journals like Small Enterprise Research . **Teaching and Leadership**: Awards include the 2017 UNE Teaching Excellence Award for multimedia-enhanced teaching. She supervises HDR students in marketing, consumer behavior, and SME innovation.

Arnold Japutraمشاهده پروفایل

دانشیار

• Consumer-brand relationships
• Consumer negative behaviours
• Dark-side of brands
• +۷ مورد دیگر

Dr. Arnold Japutra is an Associate Professor of Marketing at Southampton Business School, University of Southampton. His research focuses on brand management, consumer behaviour, relationship marketing, and the adoption of emerging technologies such as AI, AR/VR, and robotics. Recognized among the Top 2% of Global Scientists, he has published in leading journals including the Journal of Business Research, European Journal of Marketing, International Marketing Review, Journal of International Management, Journal of Travel Research and Tourism Management. Dr. Japutra has held academic roles at the University of Western Australia and Universitas Indonesia, and has extensive experience in teaching, corporate training, and consulting for global organizations. His research interests include: Consumer-brand relationships Consumer negative behaviours Dark-side of brands Human-Robot interactions Adoption of new technologies (e.g., AI, AR, VR) Brand management (e.g., brand attachment, brand loyalty, brand equity) Technology adoption and consumer behaviour (e.g., impulsive and compulsive buying) Dr. Japutra's research sits at the intersection of branding, consumer psychology, and emerging technologies. His work examines how consumer–brand relationship factors drive both positive behaviors and negative ones such as impulsive buying, compulsive consumption, and trash-talking. He investigates how psychological traits shape consumer decision-making and has recently been exploring human-technology interactions with a focus on AI, robotics, AR, and VR. His publication pattern shows a clear evolution from traditional brand management topics toward increasingly technology-focused research, particularly examining the psychological impacts of AI and digital interfaces on consumer behavior. Dr. Japutra has received numerous prestigious awards, including: Stanford 2% Global Scientist Citation Rankings (2023, 2024) Business School Mid-Career Research Award, University of Western Australia (2023) Best Researcher Award, Faculty of Economics and Business, Universitas Indonesia (2023, 2022) Best paper at Journal of Hospitality and Tourism Management (2019) Best Researcher Award and Top Publication Award, Tarumanagara University (2016) Dr. Japutra is actively accepting PhD students and has extensive experience mentoring graduate researchers. His research has been supported by various grants though specific funding sources aren't detailed in the provided materials. He has also delivered corporate training and consulting services for numerous global organizations, bridging academic research with practical business applications.

Ben Marderمشاهده پروفایل

استاد

• Digital Marketing
• Consumer Behaviour
• Social Media
• +۸ مورد دیگر

Ben Marder is a Personal Chair in Digital Marketing and Consumer Behaviour at the University of Edinburgh School of Business , where he specializes in the unintended consequences of digital technologies on consumer behavior and service ecosystems. He serves as Director of Research Degrees and teaches Introduction to Business Research online. Education PhD in Marketing/Information Systems (2013), University of Bath MSc in Marketing (Distinction, 2008), University of Leicester BSc in Financial Economics (First Class, 2007), University of Leicester His research bridges social psychological theory with digital marketing, focusing on: Social media surveillance and self-presentation Instagrammability and visual culture AI ethics and human factors Influencer marketing dynamics Augmented/Virtual Reality applications Online reviews and service recovery His recent work explores vertical video formats (TikTok), emoji/GIF communication , and virtual item consumption in gaming/Metaverse environments. He advocates for student and academic wellbeing and has contributed to public discourse via LinkedIn and media outlets like BBC and The New York Times . Ben's 92+ research outputs emphasize mixed-method approaches, prioritizing quantitative experiments . Key trends include: Behavioral impacts of social media surveillance Psychological drivers of digital consumption Algorithmic trust and service innovation Scientific Awards Best Paper Prize (2018) Literati Prize - Commendable contribution (2018) Most Read Article (2025) Ben supervises quantitative research projects and collaborates on digital marketing trends with journals like Journal of Retailing and Journal of Service Research . He has led projects on social media's impact on service workers, consumer self-awareness, and Facebook post engagement metrics.

David Newberyمشاهده پروفایل

استاد

• Electricity Policy Research
• Market Design and Behaviour
• Transmission Access Pricing
• +۷ مورد دیگر

David Newbery serves as Professor of Applied Economics at the University of Cambridge's Faculty of Economics since 1988 and Research Director of the Electricity Policy Research Group (EPRG). His career spans prestigious appointments including Visiting Professorships at Stanford, Princeton, UC Berkeley, and Imperial College London, alongside significant policy roles at the World Bank and IMF. His research focuses on electricity market design , climate policy economics , and transport pricing , addressing critical challenges in energy transition and regulatory frameworks. Key contributions include foundational work on supply function equilibria, market power assessment in liberalized utilities, and optimal climate policy instruments. Analysis of his publications reveals consistent leadership in energy market restructuring (1990s-2000s) renewables integration economics (2000s-2010s) climate policy-market power interactions (2000s-present) with methodological strengths in game theory and empirical industrial organization. Major recognitions include: CBE (2012 Birthday Honours) Frisch Medal (1990) Fellowships of Econometric Society and British Academy IAEE Outstanding Contributions Award (2003) Honorary Degree from University of Antwerp (2004) Newbery's policy impact extends through World Bank advisory roles (1981-83 as Division Chief of Public Economics), IMF consultations (1987), and sustained engagement with European energy regulators via EPRG. His work informs critical infrastructure pricing frameworks globally, particularly in electricity and transport sectors. He leads the Electricity Policy Research Group at Cambridge, fostering interdisciplinary collaboration between economists, engineers, and policy experts to address energy transition challenges through rigorous market design analysis.

Irene Scopellitiمشاهده پروفایل

استاد

• Consumer Behavior
• Decision Theory
• Marketing
• +۳ مورد دیگر

Professor Irene Scopelliti holds the position of Professor of Marketing and Behavioural Science at Bayes Business School (formerly Cass) within the Faculty of Management at City St George's, University of London. She leads the Marketing Group and co-directs the Behavioural Research Lab. Her research focuses on consumer psychology, judgment, and decision-making, with notable contributions to areas such as social norms, cognitive biases, and behavioral interventions. She has a PhD from Bocconi University and has held positions at Carnegie Mellon University and various visiting roles internationally. Education: BA in Music, Conservatorio di Musica, Italy MSc in Economics and Management, University of Calabria, Italy PhD in Management (Marketing), Bocconi University, Italy Research interests span consumer behavior, decision theory, and organizational behavior. Notable work includes studies on food consumption norms, gamification in savings goals, and gender differences in self-promotion. Her findings have been featured in outlets like Psychological Science , Management Science , and media like BBC News and Forbes . Awards include the Academy of Management Best Paper Proceeding (2016), Cass Business School Research and Enterprise Prize (2015), and recognition from the AMA Sheth Doctoral Consortium (2009). She has also contributed to academic leadership roles, including REF lead for the Faculty of Management and Behavioral Research Pool Director. Her teaching includes analytical methods for marketing at the MSc level and experimental design in the PhD program. She collaborates with institutions such as the University of Klagenfurt and University of Calabria, emphasizing interdisciplinary approaches to behavioral science.

Dan Arielyمشاهده پروفایل

استاد

• Behavioral Economics
• Decision Science
• Consumer Psychology
• +۵ مورد دیگر

Dan Ariely is the James B. Duke Professor of Psychology & Behavioral Economics at Duke University's Fuqua School of Business, with joint appointments in Economics (Trinity College of Arts & Sciences), the Sanford School of Public Policy, and an adjunct role in Psychiatry & Behavioral Sciences. His research focuses on behavioral economics, exploring decision-making, dishonesty, consumer behavior, and the application of behavioral science to healthcare and policy. Education: Ph.D. in Cognitive Psychology and Business Administration from Duke University (1998), Ph.D. in Behavioral Economics from UNC Chapel Hill (1996), and B.A. in Psychology and Computer Science from Tel Aviv University (1991). Research interests span dishonesty reduction mechanisms, AI adoption barriers, health behavior interventions, and policy design. Recent work includes studies on honesty oaths, consumer resistance to AI, and the impact of workplace diversity on recruitment. He has led grants funded by organizations like Fundación Capital and Prudential Financial. His publications emphasize experimental methods to uncover behavioral patterns in ethics, decision-making, and societal challenges. While no explicit awards are listed, his work has been widely cited and featured in media including Nature Human Behaviour , Science Advances , and The New York Times . Grants include Behavioral Science for Strive Colombia and collaborations with Eli Lilly and Prudential. His interdisciplinary approach bridges academia and real-world applications, with a focus on improving societal outcomes through behavioral insights.

Paurav Shuklaمشاهده پروفایل

استاد

• Luxury consumption
• Brand management
• Consumer behaviour and self-identity
• +۳ مورد دیگر

Professor Paurav Shukla is the Professor of Marketing and Head of the Digital and Data Driven Marketing Department at the Southampton Business School, University of Southampton. His research focuses on luxury consumption, brand management, and cross-cultural consumer behavior, with a particular emphasis on emerging markets. He has held visiting professorships at institutions like Frankfurt School of Finance & Management and Aalto University. His work bridges academia and industry through corporate training, consulting, and advisory roles globally. Paurav is renowned for his contributions to luxury branding research, ranking in the top 2% globally in citations. He actively supervises PhD students in comparative consumer behavior and luxury marketing. Research Interests: Luxury consumption patterns and democratization Brand management strategies in global markets Self-identity and consumer behavior Cross-cultural marketing dynamics Emerging trends in digital economy and autonomous vehicles Awards: Stanford 2% Global Scientist Citation Rankings (2021) Best Track Chair (2021) Best Paper Award in International Marketing Track (2022) Teaching & Outreach: Teaches luxury marketing, brand management, and strategic marketing. Engages in executive training and consulting for organizations in Europe, Asia, and Africa. Current projects include studies on autonomous vehicles (via the UKRI TAS Hub) and health policy. Labs & Collaborations: Part of the India Centre for Inclusive Growth, Centre for Marketing Research, and C-BEAR (Behavioural Experimental Action and Research). Collaborates with industry partners on projects like the ECON study on convenience store regulation impacts.