معرفی
Ben Marder is a Personal Chair in Digital Marketing and Consumer Behaviour at the University of Edinburgh School of Business, where he specializes in the unintended consequences of digital technologies on consumer behavior and service ecosystems. He serves as Director of Research Degrees and teaches Introduction to Business Research online.
- Education
- PhD in Marketing/Information Systems (2013), University of Bath
- MSc in Marketing (Distinction, 2008), University of Leicester
- BSc in Financial Economics (First Class, 2007), University of Leicester
His research bridges social psychological theory with digital marketing, focusing on:
- Social media surveillance and self-presentation
- Instagrammability and visual culture
- AI ethics and human factors
- Influencer marketing dynamics
- Augmented/Virtual Reality applications
- Online reviews and service recovery
His recent work explores vertical video formats (TikTok), emoji/GIF communication, and virtual item consumption in gaming/Metaverse environments. He advocates for student and academic wellbeing and has contributed to public discourse via LinkedIn and media outlets like BBC and The New York Times.
Ben's 92+ research outputs emphasize mixed-method approaches, prioritizing quantitative experiments. Key trends include:
- Behavioral impacts of social media surveillance
- Psychological drivers of digital consumption
- Algorithmic trust and service innovation
Scientific Awards
- Best Paper Prize (2018)
- Literati Prize - Commendable contribution (2018)
- Most Read Article (2025)
Ben supervises quantitative research projects and collaborates on digital marketing trends with journals like Journal of Retailing and Journal of Service Research. He has led projects on social media's impact on service workers, consumer self-awareness, and Facebook post engagement metrics.
