معرفی
Simran Kaur is a Senior Lecturer and Head of the Education Academy at Monash University Malaysia, School of Business, Department of Management. She holds a PhD in Management from the same institution and has a strong interdisciplinary background in psychology and business. Her academic leadership includes roles as Discipline Coordinator (2023–2024) and Change Champion for the Digital Learning Uplift Project.
Her educational qualifications include:
- Bachelor of Psychological Science and Business (Hons.), Monash University Malaysia
- Doctor of Philosophy (PhD) in Management, Monash University Malaysia
- Postgraduate Certificate in Academic Practice (PGCAP), Lancaster University
Simran Kaur’s research focuses on behavioural aspects in management and marketing, with key interests in consumer behaviour, brand management, decision-making, Islamic marketing, and higher education pedagogy. She integrates psychological insights into marketing theory, exploring how identity, religion, and digital media influence consumer choices. Her teaching philosophy emphasizes critical thinking, collaboration, and experiential learning, reflected in her training in LEGO® SERIOUS PLAY®.
Her recent publications span topics such as sacred consumption, influencer marketing, country image during crises, and Halal consumer behaviour. These works reflect a strong trend in understanding cultural, emotional, and cognitive drivers of consumer decisions, particularly in Asian and Muslim-majority contexts.
Her scientific awards highlight her excellence in teaching and academic development:
- Education Excellence Award (2023)
- Purple Letter for Teaching Excellence, S1 2024
- Purple Letter for Teaching Excellence, S2 2022
- Fellow of the Higher Education Academy (2021)
She is actively involved in academic service, including peer review for Marketing Intelligence & Planning, supervision of non-HDR students, and organizing curriculum reviews and academic conferences. She serves as an invited speaker and contributes to digital pedagogy innovation. While no formal lab or research center is mentioned, her role as Change Champion and involvement in projects like the Digital Learning Uplift indicate leadership in educational transformation.
