معرفی
Sarabjit Kaur is a Lecturer at the School of Business, Monash University, Malaysia. She holds a PhD in Business & Management from the University of Nottingham Malaysia Campus, awarded in 2021. Her academic work contributes to the UN Sustainable Development Goals, particularly in the area of quality education and responsible consumption.
Her research focuses on consumer behaviour, AI in marketing, and digital transformation in retail. Key areas include technology adoption models (e.g., TAM), augmented reality in e-commerce, AI applications in fashion, and service recovery dynamics. She employs both quantitative and qualitative methodologies to explore consumer intentions and emotional responses in digital and service contexts.
Her recent publications span high-impact journals and book chapters, addressing topics such as AR in online shopping, AI-driven fashion innovation, and psychological models in consumer satisfaction. These works reflect a strong interdisciplinary approach, bridging marketing, information systems, and behavioural psychology.
Sarabjit actively contributes to the academic community through peer review for journals like the Journal of Retailing and Consumer Services and participation in academic events such as the Life Beyond Graduation Conference and Women and Wealth seminar. She is currently accepting PhD students and continues to expand her research in digital consumer behaviour.
- PhD in Business & Management, University of Nottingham Malaysia Campus (2018–2021)
She has no listed scientific awards yet but is actively building her scholarly impact through publications and academic engagement.
Sarabjit Kaur advises PhD students and is involved in research collaborations at the country/territory level, though specific grant details are not mentioned. Her work is supported by Monash University and involves external academic engagement, including expert advising and program committee roles.
She is part of an active research network focused on digital marketing, consumer psychology, and sustainable business practices, with recent outputs indicating strong collaboration in Southeast Asia and international academic circles.
