معرفی
Duc Tam Dinh is a Lecturer at the Malaysia School of Business, Monash University Malaysia since July 2022. He holds a PhD in Business Administration (Marketing) from Koç University (2021), an MBA from Ho Chi Minh City International University (2015), and a Bachelor’s in International Business Economics from Foreign Trade University (2012). His research focuses on AI, Higher Education, Consumer Anonymity, and Sustainability, with notable contributions to journals like the Journal of Global Scholars of Marketing Science and British Food Journal.
Education:
- PhD in Marketing, Koç University, 2021
- MBA, Ho Chi Minh City International University, 2015
- Bachelor’s in International Business Economics, Foreign Trade University, 2012
Research Interests: Tam explores AI’s impact on consumer behavior, sustainability in consumption, and self-identity dynamics. He emphasizes practical applications of marketing theories and digital transformation, as seen in case studies like Ramadan e-bazaars.
Awards:
- Dean’s Citation for Outstanding Contribution to Student Learning - Early Career (2024)
- Fellowship of Higher Education (FHEA) (2025)
- Blue Letter for Teaching Excellence (2023)
Teaching & Service: Teaches MKW2402 (Consumer Behaviour) and MKW2420 (Marketing Research Methods). Holds roles such as Change Champion for Digital Learning Uplift Project (2023–2024) and Deputy Director of Undergraduate Studies (2023). Active in editorial work (Journal of Consumer Behaviour) and academic events like Monash Malaysia Graduate Research Week.
