Associate Professor Steven Lu is a faculty member at the University of Sydney Business School, serving as Deputy Head of Discipline (Education). He holds a PhD in Marketing from the University of Toronto, an MA in Economics from York University, and a BA from Nankai University. His research focuses on quantitative modeling, machine learning, and big data analytics applied to digital economy challenges such as digital retailing, search advertising, and blockchain. He co-directs the Consumer Insights Research Group and is affiliated with the Sydney Institute of Agriculture. Dr. Lu has published in top journals including Marketing Science , Production and Operations Management , and Journal of Retailing . His awards include the CNS Vithala Rao Award, ANZMAC Best Paper Awards (2022-2024), and the 2021 Vice Chancellor's Teaching Award. He teaches courses on machine learning in marketing, marketing research, and new product development. He leads research grants such as 'The Era of Mobile Payment' (2021) and 'Digital Transformation of Food Sensory Quality' (2017). His advising focuses on topics like neural recommender systems, e-coupon effectiveness, and heterogeneous treatment effects analysis.
Dermot J Hayes is the Charles F. Curtiss Distinguished Professor in Agriculture and Life Sciences and holds the Pioneer Hi-Bred International Chair in Agribusiness at Iowa State University's Department of Economics and Ivy School of Business. His expertise spans agricultural economics, financial economics, and international trade policy with a focus on commodity markets, farm policy, and China's agricultural impacts. Education: Ph.D. and M.S. in Agricultural Economics from the University of California, Berkeley (1986 and 1982). Research Interests: Includes U.S. farm policy, international trade dynamics, agribusiness strategies, crop insurance, financial derivatives, and China's role in global commodity markets. His work emphasizes policy analysis, market resilience, and emerging challenges like disease outbreaks (e.g., African Swine Fever). Awards: AAEA Fellow (2007), AAEA Enduring Quality Award (2006), and J.H. Ellis Teaching Award (2005). His research on food safety auctions remains influential. Consulting: Since 1995, he has advised the National Pork Producers Association on trade economics. His work informs policy debates on tariffs, trade deals, and market disruptions. Labs & Collaborations: Engaged with Iowa State's interdisciplinary initiatives on agriculture-environmental nexus and bioenergy systems.
Alan Montgomery is a Professor of Marketing at Carnegie Mellon University's Tepper School of Business, where he has held a tenured position since 2018 (previously as Associate Professor from 2005-2017). He also maintains an affiliation with the Machine Learning Department at CMU's School of Computer Science, demonstrating his interdisciplinary research approach at the intersection of marketing, economics, and computational methods. Dr. Montgomery earned his educational credentials from prestigious institutions: Ph.D. in Marketing/Economics, University of Chicago (1994) MBA, University of Chicago (1994) BS in Economics, University of Illinois at Chicago (1989) His research focuses on applying advanced quantitative methods to marketing problems, with particular expertise in consumer behavior modeling, clickstream data analysis, pricing strategies, and micro-marketing. Dr. Montgomery's work bridges traditional marketing theory with computational approaches, making significant contributions to both academic literature and practical business applications. His research often involves large-scale data analysis to uncover patterns in consumer decision-making processes, with recent work exploring mental accounting, bandit algorithms, and the impact of digital phenomena like movie piracy on traditional markets. Dr. Montgomery has received notable recognition including the 1999 Mitchell Prize from the American Statistical Association for his paper "Estimating Price Elasticities with Theory-based Priors." His work has been published in top-tier journals across marketing, economics, and computer science disciplines, demonstrating the interdisciplinary impact of his research. As an educator and mentor, Dr. Montgomery has advised numerous PhD students and collaborated extensively with researchers across multiple institutions. His interdisciplinary approach has led to collaborations with computer scientists studying web browsing behavior and economists examining consumer decision frameworks. His research has been supported by various grants throughout his career, enabling extensive data collection and analysis projects. Dr. Montgomery's work spans multiple research environments, including collaborations with the Machine Learning Department at CMU's School of Computer Science. His research group likely focuses on applying computational methods to marketing problems, particularly in the areas of consumer behavior modeling, clickstream analysis, and data-driven marketing strategies. His recent work shows increasing integration of machine learning techniques with traditional marketing research methodologies.
Martha Stiegman is an Associate Professor at the Faculty of Environmental and Urban Change, York University. Her research integrates Indigenous knowledge, food sovereignty, and arts-based methodologies to address issues of social, environmental, and disability justice. She is actively engaged in community-based research and public scholarship in Toronto and Mi’kma’ki (Nova Scotia). Her educational background includes a PhD from Concordia University’s Special Individualized Program and a BA in English Literature & Political Science from McGill University. This interdisciplinary foundation supports her work at the intersection of activism, research, and art. Stiegman’s research focuses on three interconnected domains: Indigenous/settler treaty relations, food sovereignty and justice movements, and participatory video and arts-based research. She emphasizes decolonizing methodologies and community-led knowledge production. Her work explores how arts-based approaches can deepen dialogues across communities and strengthen collective action for justice. Her recent publications and multimedia projects demonstrate a strong trend toward interdisciplinary, community-engaged scholarship that bridges Indigenous epistemologies, environmental justice, and disability justice. She frequently uses film, digital storytelling, and public art to mobilize knowledge and challenge colonial narratives. Co-creator of A Treaty Guide for Torontonians (2022) Lead on the Polishing the Chain project exploring Toronto’s treaty relationships Editor of the forthcoming Anti Colonial Food Systems (Routledge) Active collaborator with Indigenous scholars and artists including Dr. Sherry Pictou, Ange Loft, and Elder Kerry Prosper Stiegman has been involved in significant research grants such as the Atlantic Aboriginal Health Research Program. While specific advisees are not listed, her collaborative projects suggest active mentorship and supervision. She does not appear to lead a formal lab but works within research collectives and community partnerships.
Ravi Dhar is the George Rogers Clark Professor at the Yale School of Management and holds an affiliated appointment as a Professor of Psychology at Yale University. He serves as Director of the Center for Customer Insights , focusing on consumer behavior, branding, and marketing strategy through psychological and economic frameworks. Ph.D. in Marketing, University of California at Berkeley (1992) MS, University of California at Berkeley (1990) MBA, Indian Institute of Management (1987) BTech, Indian Institute of Technology (1986) His research examines preference formation, self-regulation, and the interplay of conflicting goals in consumer decisions. Recent work explores sustainability, mobile commerce, and how guilt paradoxically enhances consumer pleasure. He has published over 50 articles and advised Fortune 100 companies across industries. Key trends in his publications include behavioral economics , eco-conscious consumption , and technology-mediated decisions . His studies address choice overload, goal systems, and the psychological drivers of indulgence versus self-control. Distinguished Scientific Contribution Award (Society for Consumer Psychology, 2012) Yale SOM Alumni Teaching Award (2012) William O'Dell Award Finalist (2004, 2008, 2012) AMA Doctoral Consortium Fellow (1991) Dhar consults firms on customer insights and has held visiting roles at HEC Paris , Erasmus University , and Stanford/NYU . He edits top journals like Journal of Consumer Research and Marketing Science , shaping academic and industry discourse.
Dr Denitsa Dineva is a Senior Lecturer in Marketing and Strategy at Cardiff Business School , specializing in digital marketing , consumer behavior , and brand strategy . With a PhD in Digital Marketing from Aberystwyth University, she brings both academic expertise and practical experience from commercial and non-profit sector marketing roles. Her research focuses on the complexities of digital and social media , particularly examining uncivil consumer interactions , brand content moderation , and digital brand engagement . Denitsa employs mixed methods , social media text analysis , and experimental research to understand brand-consumer dynamics in digital spaces. 2025: Brand-to-brand social media engagement analysis 2025: Communication accommodation in brand communities 2025: Schadenfreude in service recovery 2024: Brand engagement typology 2023: Platform moderation strategies 2023: Brand advertising withdrawal cases She has received multiple accolades including the IAA Impact Award (2025) and SIM Conference Best Paper (2024), while also securing £133,878 in research funding across projects on digital marketing and public value initiatives. Denitsa teaches Digital Marketing modules at BSc, MSc, and executive education levels, and currently supervises PhD research related to online brand communities , social media content moderation , and consumer engagement dynamics . She serves as Senior Personal Tutor and External Examiner at multiple universities.
Dr. Stijn Maesen is an Assistant Professor of Marketing at Imperial College Business School, specializing in retailing and marketing strategy. His research examines how retailer and manufacturer marketing activities affect firm performance and societal outcomes, with a focus on consumer behavior, health labeling, and payment innovations. He holds a PhD from KU Leuven and previously worked in marketing research at GfK. Education: PhD in Marketing, KU Leuven Pre-PhD work experience at GfK Research Interests: Retail competition dynamics, consumer decision-making in retail settings, and the societal implications of marketing practices. His work bridges academic rigor with practical insights for retailers and policymakers. Awards: 2020 AMS Mary Kay Doctoral Dissertation Award (best dissertation in marketing science) Teaching: Marketing Analytics (MSc Strategic Marketing), Marketing Decisions (MSc Management). Combines data-driven approaches with traditional marketing principles. Labs/Teams: Engaged in collaborative research projects within Imperial's Business School analytics cluster.
Dr. Tan Kim Lim is a Senior Lecturer at the James Cook University (Singapore Campus), specializing in organizational psychology and consumer behavior. He holds a PhD from Curtin University (2016–2019), an MBA from the University of Melbourne (2004–2006), and a Bachelor of Business from Monash University (1999–2002). His research focuses on the future of work, employee attitudes, technology adoption in hospitality/tourism, and consumer behavior analysis. He employs advanced methodologies like PLS-SEM and has published over 47 articles in top journals like the European Business Review and Asia Pacific Journal of Marketing and Logistics . Dr. Lim has held roles including Assistant Professor at BNU-HKBU United International College (2020–2022) and Post-doctoral researcher at the Human Capital Leadership Institute (2019–2021). He currently serves on editorial boards of the Journal of Responsible Tourism Management and Journal of Global Responsibilities , and is a member of the Singapore Human Resource Institute and Society of Industrial-Organizational Psychology. His applied research spans commissioned projects for governments and private entities, including studies on waste classification behavior, country music festivals, and AI adoption in social services. Awards include the JCUS Early Career Researcher Award (2023) and Emerald Literati Reviewer Award (2022). Dr. Lim also actively speaks at regional conferences on topics like AI in networking and post-pandemic workplace trends. His current research interests include STARA (Smart Technologies, AI, Robotics, Algorithms) impacts on work, meaningful work dynamics, and tourism behavior analysis. He supervises PhD students exploring AI in social services, indigenous tourism, and workplace technology adoption.
Selin A. Malkoc is the FCOB Distinguished Professor and Professor of Marketing at The Ohio State University's Max M. Fisher College of Business. She also holds a courtesy appointment as Professor of Psychology. Her research focuses on consumer behavior, particularly intertemporal decision making and time perception. Dr. Malkoc received her Ph.D. in marketing from the University of North Carolina, Chapel Hill (2006) and a B.S. from Bilkent University (2000). Prior to joining Ohio State, she was faculty at the Carlson School of Business, University of Minnesota, and the Olin School of Business, Washington University in St. Louis. Her research examines how consumers make decisions with outcomes spread over time and how they perceive time. She investigates why consumers show impatience despite good intentions and proposes mechanisms to help consumers make better decisions. Her work also explores optimal time allocation between work and leisure to maximize happiness, with significant implications for consumer well-being. Dr. Malkoc's research has appeared in top journals including the Journal of Consumer Research, Journal of Marketing Research, and Psychological Science. Her work frequently appears in major media outlets such as the Wall Street Journal, New York Times, BBC, and TIME Magazine. Paul E. Green Award recipient William F. O'Dell Award recipient Citation of Excellence Award winner Associate Editor for International Journal of Research in Marketing Editorial Review Board member for Journal of Consumer Research She teaches undergraduate and graduate courses including BUSML 4998 (Undergraduate Research) and BUSML 8250 (Consumer Behavior). Her research on leisure perception, time management, and intertemporal choice has significantly advanced understanding of consumer decision-making processes.
Miriam Wilhelm is a Full Professor of Sustainable Supply Chain Management at the Vienna University of Economics and Business (WU), where she contributes to Sustainability and Purchasing modules. She previously held a Full Professor position at the University of Groningen (2010-2022) and served as Academic Director for MSc programmes. Her research focuses on multi-tier supply chains, governance of sustainability, and human rights in global supply networks. She has published in top journals like Journal of Operations Management and Organization Science , and currently serves as Associate Editor at the Journal of Supply Chain Management . Her recent work explores forced labor mitigation via social intermediaries, plural sourcing for CSR, and mandatory due diligence legislation. She has received multiple Best Paper awards at Academy of Management Conferences (2016, 2018, 2020). Key Research Themes : Governance of supply chain sustainability Decent work and human rights Multi-tier supply chain complexity Education : Doctoral degree from Freie Universität Berlin; visiting researcher at University of Tokyo, Meiji University, and University of Melbourne. Activities : Regular speaker at Academy of Management Annual Meetings and other global conferences.
Jennifer Lynes is an Associate Professor at the University of Waterloo in the Department of Environment and Business, where she co-directs the Sustainability & Financial Management program. She also serves as Chair of REEP Green Solutions and co-founded the North American Sustainable Concerts Working Group. Current roles: Associate Professor, Co-Director (Sustainability & Financial Management), REEP Green Solutions Chair Education background: Marketing and Environmental Studies Her research bridges business and environmental sustainability, focusing on: Social and community-based green marketing Youth environmental engagement programs Residential energy conservation behavior Sustainable tourism and hospitality practices Recent publications analyze: Water efficiency programs and behavioral change Electric vehicle adoption strategies Textile waste management in fashion consumption Sustainable eating behaviors in Canadian universities Scientific recognition includes: Emerald Publishing Group Highly Commended Paper (2014) She teaches courses such as: ENBUS 102: Introduction to Environment and Business ENBUS 309: Applied Social Marketing ENBUS 630: Enterprise Strategies for Social Accountability
Elena Katok is a Professor of Supply Chain Management at the University of Texas at Dallas, Naveen Jindal School of Management. She serves as Co-Director of the Center and Laboratory for Behavioral Operations and Economics (LBOE) and holds editorial positions as Department Editor for Management Science (Operations Department) and Associate Editor for Manufacturing and Service Operations Management. Her research focuses on Behavioral Operations Management (BOM), Behavioral Market Design, and Auctions, with particular emphasis on using laboratory experiments to understand human behavior in operational contexts. Her work bridges the gap between traditional analytical operations models and actual human decision-making in supply chain and procurement settings. The analysis of her recent publications reveals a consistent research trajectory examining how psychological and behavioral factors influence operational decisions. Her work spans auction design, contract theory, trust mechanisms, and behavioral aspects of supply chain coordination. A notable pattern is her focus on the intersection of behavioral economics and traditional operations management problems, particularly how fairness concerns, risk perception, and trust impact procurement and supply chain decisions. Professor Katok has developed and implemented numerous classroom games to teach supply chain management concepts, demonstrating her commitment to translating research into practical pedagogy. She has created simulation tools through the SoPHIE platform to enhance experiential learning in operations management courses. Her teaching portfolio includes OPRE 6371: Purchasing, Sourcing and Contract Management for SCM MS and MBA students, OPRE 7309: Behavioral Operations Management at the PhD level, and OPRE/MECO 6355: Deal Making Strategies. She has also authored several case studies including eBay sniping, Winter Gear, Sears Logistics, Spectrum, and General Hospital to facilitate hands-on learning. As co-editor of The Handbook of Behavioral Operations published by Wiley, she has helped establish Behavioral Operations Management as a significant subfield that incorporates insights from psychology and behavioral economics to study how individuals make decisions in operational contexts.
Mélanie Ouvry is an Associate Professor and Dean of Faculty at MBS Education since 2017. With over 15 years of experience in higher education, she has held roles as program director for specialized master's programs, department head for marketing and interim management, and served as a communication strategy consultant at Publicis Group. Her research focuses on consumer behavior, retail dynamics, and cross-cultural marketing experiences. Her academic expertise includes strategic marketing, buyer behavior analysis, and advertising strategy. Key research themes explore multi-store shopping behaviors, consumer experience valuation, loyalty mechanisms, and the cognitive dimensions of retail environments. She has conducted extensive studies in retail distribution systems, communication strategies, and tourism-related consumer behavior in historical commercial districts like the Medina of Sousse. Her publications span topics from grocery shopping decision-making to television audience engagement, reflecting her interdisciplinary approach bridging marketing, cognitive science, and cultural studies. Teaching responsibilities include advanced marketing strategy courses and consumer behavior analysis modules.
Professor Peter Verhoef is a renowned academic at the University of Groningen, serving as a Professor of Marketing and Director of the University of Groningen Business School. He earned his PhD from the Erasmus School of Economics. His research focuses on customer management, loyalty, and consumer behavior in contexts such as organic product purchasing and digital transformation. Notably, Verhoef received the 2013 Sheth Foundation/Journal of Marketing Award and the 2009 Harold M. Maynard Award, marking him as a leading figure in marketing research. He also chairs the Advisory Council for the Customer Centre of the Dutch Banking Association (NVB). Education: PhD from Erasmus School of Economics Affiliations: Director of University of Groningen Business School, Chair at NVB Research Interests: Verhoef’s work bridges academic rigor and practical applications. He investigates how digital transformation impacts businesses, explores consumer responses to privacy practices, and analyzes the effects of marketing strategies on customer retention. His findings often challenge conventional wisdom, such as demonstrating that 'light' products do not aid weight loss. Recent studies emphasize omnichannel retailing, privacy calculus, and the business value of SME digitalization. Awards: His accolades include the Sheth Foundation/Journal of Marketing Award for groundbreaking work on CRM efforts and the Harold M. Maynard Award for best paper in the Journal of Marketing. These prizes underscore his global influence in marketing academia. Grants & Teams: While specific grants are not detailed, his leadership roles suggest involvement in large-scale research projects. Collaborative work with institutions like the SOM Research School and contributions to interdisciplinary initiatives (e.g., digital transformation frameworks) highlight his team-oriented approach. Labs/Teams: Active in the University of Groningen Business School’s marketing department, he collaborates with researchers like Dong J.Q., Nguyen D.K., and Eggers F., focusing on data analytics, customer experience, and privacy-related challenges.
Sanjeev Dewan is a Professor of Information Systems and Associate Dean of Masters Programs at the Paul Merage School of Business, University of California, Irvine. He also serves as Faculty Director of the Master of Science in Business Analytics program. Prior to joining UCI in 2001, he held faculty positions at the University of Washington and George Mason University. PhD, University of Rochester MS, University of Rochester Bachelor of Technology, Indian Institute of Technology, Delhi His research focuses on the economics of digital platforms , social and mobile analytics , and the valuation of technology investments . He investigates how information technology creates business value, impacts consumer behavior, and influences firm performance. His work spans electronic markets, Web 2.0 technologies, IT productivity, and the digital divide. The most recent publications reveal a strong emphasis on empirical analysis of digital platforms , including studies on gender bias in open source communities, quality certification in the sharing economy (e.g., Airbnb), personalized ranking in app stores, and mobile health applications. His research frequently uses large-scale datasets to examine behavioral patterns, market dynamics, and the economic implications of IT innovations. Faculty Service Award for 2023-24, UCI Paul Merage School of Business Best Paper Award, INFORMS 2019 e-Business Cluster Faculty Service Award for 2016-17, UCI Paul Merage School of Business Best Paper Award, INFORMS Conference on Information Systems and Technology (2009) INFORMS Service Award (2009) INFORMS Certificate of Appreciation (2008) Beta Gamma Sigma Honor Society (1991) University of Rochester Fellowship (1985–1990) Sanjeev Dewan has advised numerous PhD students who have secured faculty positions at leading institutions such as the University of Wisconsin-Madison, HKUST, Penn State, and the University of Hong Kong. His editorial service includes senior editor roles at Information Systems Research and associate editor at Management Science . He has also chaired tracks at ICIS and served as program co-chair for PACIS. There is no indication of external grant funding in the provided text, but his sustained publication record and leadership roles suggest significant research activity and institutional support. He is actively involved in academic leadership and research dissemination, contributing to major conferences and editorial boards. His work bridges theory and practice, particularly in digital platform ecosystems and analytics-driven decision-making.
