معرفی
Jennifer Lynes is an Associate Professor at the University of Waterloo in the Department of Environment and Business, where she co-directs the Sustainability & Financial Management program. She also serves as Chair of REEP Green Solutions and co-founded the North American Sustainable Concerts Working Group.
- Current roles: Associate Professor, Co-Director (Sustainability & Financial Management), REEP Green Solutions Chair
- Education background: Marketing and Environmental Studies
Her research bridges business and environmental sustainability, focusing on:
- Social and community-based green marketing
- Youth environmental engagement programs
- Residential energy conservation behavior
- Sustainable tourism and hospitality practices
Recent publications analyze:
- Water efficiency programs and behavioral change
- Electric vehicle adoption strategies
- Textile waste management in fashion consumption
- Sustainable eating behaviors in Canadian universities
Scientific recognition includes:
- Emerald Publishing Group Highly Commended Paper (2014)
She teaches courses such as:
- ENBUS 102: Introduction to Environment and Business
- ENBUS 309: Applied Social Marketing
- ENBUS 630: Enterprise Strategies for Social Accountability
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