Madeline Powell

Dr. Madeline Powell is a Senior Lecturer in Marketing at the School for Business and Society, University of York. She specializes in social enterprises, public service delivery, and public management theory. Her work explores hybrid organizing, financial/social sustainability, and value co-creation mechanisms in public services.

Education: She holds a BA (Hons) in Business Management (University of York), an MRes in Social Policy (Distinction), and a PhD in Marketing from the University of York. She is a Fellow of the Higher Education Academy and holds a Certificate in Learning and Teaching.

Research Interests:

• Marketing strategies for social enterprises
• Public service ecosystem frameworks
• Social value creation and measurement
• Stakeholder management in hybrid organizations

Publications Trends: Her recent work emphasizes co-design methodologies in public service delivery, digital transformation, and integrative frameworks for value creation in public ecosystems. Key contributions include analyses of neighborhood services for elders and ecosystem governance roles for public managers.

Awards: Recipient of the 2019 Best Paper in Public Management Review and 2016 Emerald Literati Highly Commended Paper Award.

Professional Roles:

• Editorial Board Member: Public Management Review
• Associate Editor: Social Enterprise Journal
• At-Large Board Member: International Research Society for Public Management

Teaching: Leads modules on marketing essentials, ethics in global business, and marketing's societal impact at both undergraduate and postgraduate levels.