معرفی
Edwina Zhu is a Lecturer in Service Management at the University of Edinburgh Business School, joining in May 2024. She holds a PhD in Management from the University of Edinburgh (2020) and has conducted postdoctoral research on value (co-)creation in public service production.
Research interests:
- Public service delivery
- Social enterprise dynamics
- Organisational resilience
- Hybrid organising
- Strategic public management
Recent research examines resilient public service approaches during crises, digital transformation impacts, and comparative civil service training models. Publications span topics like pricing strategies in social enterprises, framing public service value, and AI integration.
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