Amara Cynthia Ajaegbu

Dr. Amara Cynthia Ajaegbu is a Senior Teaching Fellow in the Operations and Information Management Department at Aston Business School (Aston University). Her expertise spans technology innovation, servitisation in manufacturing, and digital transformation. She holds a PhD in Digitalisation, IoT, Servitisation, and Value Co-Creation from Aston University (2019).

Education:

• BSc. Business Information Systems
• MSc. Information Systems and Business Analysis
• PhD: The role and impact of digital capabilities on value co-creation of servitising organisations (Aston University)

Her research focuses on AI, IoT, data sharing, and servitisation's impact on value creation. She is a Senior Fellow of the UK Higher Education Academy (SFHEA) and actively contributes to teaching enterprise systems, digital transformation, and technology management.

Awards:

• 2017 Mentor of the year award

Her grants include projects on hybrid learning environments using game-based methods. She supervises PhD topics on ERP systems in digital transformation and supply chain resilience.

Amara is involved with professional bodies like the British Academy of Management and British Computer Society.