معرفی
Dr. Stijn Maesen is an Assistant Professor of Marketing at Imperial College Business School, specializing in retailing and marketing strategy. His research examines how retailer and manufacturer marketing activities affect firm performance and societal outcomes, with a focus on consumer behavior, health labeling, and payment innovations. He holds a PhD from KU Leuven and previously worked in marketing research at GfK.
Education:
- PhD in Marketing, KU Leuven
- Pre-PhD work experience at GfK
Research Interests: Retail competition dynamics, consumer decision-making in retail settings, and the societal implications of marketing practices. His work bridges academic rigor with practical insights for retailers and policymakers.
Awards:
- 2020 AMS Mary Kay Doctoral Dissertation Award (best dissertation in marketing science)
Teaching: Marketing Analytics (MSc Strategic Marketing), Marketing Decisions (MSc Management). Combines data-driven approaches with traditional marketing principles.
Labs/Teams: Engaged in collaborative research projects within Imperial's Business School analytics cluster.
