معرفی
Dr. Yvetta Simonyan is a Senior Lecturer (Associate Professor) at the University of Bath, affiliated with the Department of Management Marketing, Business & Society. She is part of the Centre for Business, Organisations and Society (CBOS) and the Centre for Future of Work. Her research focuses on consumer decision-making, charitable giving dynamics, and the societal impact of marketing practices. She holds a PhD in Marketing from London Business School (2017), complemented by advanced degrees in Marketing and Pharmacy.
Research Interests:
- Consumer inferences about brand quality using mathematical modeling.
- Charity beauty premium phenomenon influencing donor preferences.
- Ethical evaluations of unconventional marketing strategies like payment incentives for socially beneficial behaviors.
Recent Projects (selected):
- Exploring consumer decision trees with eye-tracking in retail environments.
- Ethical implications of controversial market offers (e.g., prison cell upgrades).
- Impact of AI and retail environments on pharmaceutical purchasing decisions.
Supervision: Actively supervising doctoral candidates in marketing ethics, charitable giving, and consumer behavior research areas.
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