معرفی
Joseph K. Goodman is a Professor of Marketing and Psychology (by courtesy) at The Ohio State University's Fisher College of Business. He served as Chair of the Department of Marketing & Logistics (2019-2024) and holds a PhD in Marketing from UT Austin. His research explores consumer decision-making, including happiness from material/experiential purchases, pricing psychology, and crowdsourcing methodologies (e.g., Mechanical Turk). Goodman has published extensively in top-tier journals and received the Journal of Consumer Research Best Article Award (2021).
His work examines how consumers derive happiness from purchases, navigate large product assortments, and respond to pricing strategies. Recent publications focus on retail personalization (e.g., Starbucks name-based orders), online research tools, and gift-giving dynamics.
Articles from 2013-2024 reveal consistent themes: consumer happiness meta-analyses, methodological critiques of crowdsourcing, pricing effects on upgrade decisions, and experiential/material consumption asymmetries. No advising or lab details are documented.
