معرفی
Jacob Schjødt is a PhD fellow at the Department of Marketing, Copenhagen Business School (CBS), a position held since 2021. His research investigates long-term impacts of charitable fundraising on donor profitability, specifically analyzing when charities risk losing donors and funds through short-term marketing evaluations.
His educational background includes:
- Bachelor's degree in philosophy and business studies from Roskilde University
- Master's degree in business administration and philosophy from Copenhagen Business School
Primary research areas encompass charitable giving, private donor management, marketing modeling, customer/donor lifetime value, donor churn, marketing annoyance & fatigue, and effective altruism. His methodology integrates behavioral research with econometric modeling and field experiments to address nonprofit marketing challenges and donor retention strategies.
Recent media contributions examine telemarketing's future trajectory, donor annoyance patterns, and seasonal fluctuations in charitable giving. These analyses demonstrate his expertise in donor behavior dynamics and marketing communication impacts within nonprofit contexts.
Jacob serves as a methodological consultant for charitable organizations, applying econometric modeling and field experiments to optimize donor management practices. His work establishes critical connections between academic research and real-world nonprofit applications.
