Cassandra Chapman

Dr. Cassandra Chapman is an Associate Professor of Marketing and ARC DECRA Fellow at the School of Business, The University of Queensland. Her research focuses on the social psychology of charitable giving, effective and ethical fundraising, and charity scandals. She holds a PhD in the psychology of charitable giving from UQ and has been recognized with awards such as the AFP Early Career Emerging Scholar Award (2023) and the Gabriel G. Rudney Memorial Award (2019). Her work bridges academic research and practical insights for nonprofits, emphasizing transparency, ethical tensions, and trust in fundraising.

Education:

• Doctor of Philosophy (PhD) in Psychology of Charitable Giving, The University of Queensland

Research Interests:

• Psychology of Charitable Giving: Exploring donor motivations, social norms, and trust.
• Charity Scandals and Trust: Analyzing sectoral influences and public perceptions.
• Effective and Ethical Fundraising: Balancing ethical considerations with practical strategies.

Awards:

• AFP Early Career Emerging Scholar Award (2023)
• Skystone Partners Prize for Research on Fundraising and Philanthropy (2020)
• Gabriel G. Rudney Memorial Award (2019)

Grants & Funding:

• ARC Linkage Project: Visualising humanitarian crises (2022–2026)
• ARC DECRA Award: Charitable triad theory (2022–2026)

Dr. Chapman’s research informs evidence-based practices for charities, emphasizing transparency in nonprofit research and ethical fundraising strategies. She contributes to interdisciplinary networks like the Centre for Research in Social Psychology (CRiSP) and the Social Identity and Groups Network (SIGN).