معرفی
Dr. Tan Kim Lim is a Senior Lecturer at the James Cook University (Singapore Campus), specializing in organizational psychology and consumer behavior. He holds a PhD from Curtin University (2016–2019), an MBA from the University of Melbourne (2004–2006), and a Bachelor of Business from Monash University (1999–2002). His research focuses on the future of work, employee attitudes, technology adoption in hospitality/tourism, and consumer behavior analysis. He employs advanced methodologies like PLS-SEM and has published over 47 articles in top journals like the European Business Review and Asia Pacific Journal of Marketing and Logistics.
Dr. Lim has held roles including Assistant Professor at BNU-HKBU United International College (2020–2022) and Post-doctoral researcher at the Human Capital Leadership Institute (2019–2021). He currently serves on editorial boards of the Journal of Responsible Tourism Management and Journal of Global Responsibilities, and is a member of the Singapore Human Resource Institute and Society of Industrial-Organizational Psychology.
His applied research spans commissioned projects for governments and private entities, including studies on waste classification behavior, country music festivals, and AI adoption in social services. Awards include the JCUS Early Career Researcher Award (2023) and Emerald Literati Reviewer Award (2022). Dr. Lim also actively speaks at regional conferences on topics like AI in networking and post-pandemic workplace trends.
His current research interests include STARA (Smart Technologies, AI, Robotics, Algorithms) impacts on work, meaningful work dynamics, and tourism behavior analysis. He supervises PhD students exploring AI in social services, indigenous tourism, and workplace technology adoption.
