Sunil K. Singhمشاهده پروفایل
استادیار
Sunil K. Singh is an Assistant Professor of Marketing in the Department of Marketing at the College of Business, University of Nebraska-Lincoln, holding this position since 2017 with active involvement in research, teaching, and university service. Education: Ph.D. in Marketing, University of Missouri-Columbia, 2017 MBA in Marketing, Xavier Labor Relation Institute, India, 2005 B.Tech in Mechanical Engineering, College of Engineering and Technology, India, 2001 Dr. Singh's research centers on marketing strategy implementation at customer-firm interfaces, interpersonal influence in sales , and managing frontline service interactions . His work integrates empirical modeling and text analysis to decode verbal/nonverbal cues in service encounters, with significant contributions to understanding business-to-business negotiations and sales query resolution. His methodological rigor bridges theoretical frameworks with real-world sales and service operations challenges. His publication trajectory in premier journals including Journal of Marketing, Journal of Marketing Research, and Journal of the Academy of Marketing Science reveals consistent focus on frontline employee-customer dynamics, influence tactics in digital negotiations, and problem-solving mechanisms in service contexts. Notable recognitions include: Faculty Research Award (2021) Emerging Scholar Research Award (2018) OFR Symposium Young Scholar Award (2017) Shelby D. Hunt/Harold H. Maynard Award Finalist (2021) Multiple dissertation awards including AMA Sales SIG Competition Winner (2015) Dr. Singh mentors graduate students through Master's committees and comprehensive exam reviews while teaching Managerial Marketing at graduate level and Market Research at undergraduate level. His service extends to editorial review roles for top marketing journals and active participation in University Faculty Senate since 2021, reflecting deep institutional engagement beyond his five years of prior industry experience in service operations.








