معرفی
Bulent Menguc is a Professor of Marketing at the Leeds University Business School, University of Leeds. He holds a Ph.D. from Marmara University (1994) and has held academic roles at institutions in New Zealand, Australia, Canada, England, and Turkey, including serving as Chancellor's Chair for Research Excellence at Brock University. His research focuses on multilevel research methods, salesforce management, frontline service dynamics, and market-focused strategies.
Key research interests include customer-employee interfaces, analytics readiness, and strategic export marketing. He has published in top-tier journals like the Journal of Marketing and Journal of Marketing Research, earning recognition as one of the world's most influential scientists (2020). His editorial roles include Associate Editor for the European Journal of Marketing and editorial board memberships in leading journals.
His work emphasizes the link between organizational structures, employee behavior, and customer outcomes. Notable contributions include studies on conflict resolution in service contexts, the role of analytics in firm performance, and the impact of managerial strategies on export ventures. He has held administrative leadership roles, including Head of Department at Leeds and Dean at Kadir Has University.
Awards include his 2020 inclusion in the top 2% of global scientists. His research bridges theoretical frameworks with practical implications for enhancing service quality, employee engagement, and strategic decision-making in dynamic markets.
