معرفی
Dr. Kemefasu Ifie is a Senior Lecturer in Marketing and Associate Director (Enterprise) at the Centre for Service Management, Loughborough University. He holds a BSc in Accounting from Obafemi Awolowo University, Nigeria, an MA in Business Management from Northumbria University, UK, and a PhD in Marketing from Loughborough University, UK.
- Education:
- BSc (Accounting), Obafemi Awolowo University, Nigeria
- MA (Business Management), Northumbria University, UK
- PhD (Marketing), Loughborough University, UK
His research focuses on frontline employees, salesforce management, service management, and organizational adaptations. He explores themes such as brand activism, customer interaction dynamics, service rule enforcement, and employee well-being during crises like the pandemic.
His publications span Journal of Business Research, Journal of Marketing Management, and others. His work examines how organizational adaptations and dynamic capabilities influence resilience, alongside consumer behavior in digital and traditional contexts.
Dr. Ifie has held prior academic roles at Swansea University and worked at Citibank before academia. He actively reviews for top journals and presents at leading conferences.
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