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Professor Matthew Robson is Professor of Marketing and International Management and Head of the Marketing & Strategy Section at Cardiff Business School, Cardiff University. He is also Associate Editor of Journal of International Marketing and serves on the editorial boards of British Journal of Management, International Marketing Review, and Journal of International Business Studies.
Professor Robson earned his Ph.D. at Cardiff Business School before leaving for Leeds University Business School. He rejoined Cardiff in January 2019 after a ten-year spell at Leeds, where he served as Head of the Marketing Division for six years. During his time at Leeds, he helped establish the ESRC-funded Consumer Data Research Centre and was a founder member of the Leeds Institute for Data Analytics.
His research focuses on international, strategic, relationship, and retail marketing, with particular expertise in strategic alliances, exporting, franchising, distribution channel relationships, new product development, and sustainability. Professor Robson has published extensively in top-tier journals including Journal of International Business Studies, Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of World Business.
His recent publications (2023-2025) demonstrate continued focus on international business relationships, with articles examining customer involvement in product development, international market entry/exit decisions, cross-border partnership dynamics, and corporate sustainability strategies. His work often investigates the interplay between relationship quality, trust, and performance in international contexts.
- S. Tamer Cavusgil Award 2019 (for "Do export learning processes affect sales growth in exporting activities?")
- IMR best paper award 2006
Professor Robson is an experienced doctoral supervisor having guided over twenty students to successful completion. Many of his former students are now established academics. He has been involved in consultancy work for major firms including Cummins, Holiday Inn, General Motors, and Marks and Spencer. Throughout his career, he has been involved in funded research projects totaling approximately seven million pounds.
As Head of the Marketing & Strategy Section at Cardiff Business School, Professor Robson leads a team of academics focused on advancing knowledge in marketing and strategic management. His leadership has contributed to the school's research excellence and teaching quality in international business education.
