معرفی
Xinming He is a full Professor of Marketing and Director of the Global Studies Centre at Durham University Business School. He holds dual PhDs from Xiamen University and King’s College London. His research focuses on international strategy, digitalization, export channels, and emerging markets. He advises Study UK HEI and the British Council, and serves on editorial boards of journals like Journal of Business Research and Asian Business & Management. He has examined PhD theses at institutions worldwide and previously worked in roles at Xiamen University, King’s College, and industry positions including Export Manager at China Xinxing Group.
Education:
- BA, MA, PhD (Xiamen University)
- PhD (King’s College London)
Research Interests: Digitalization’s impact on internationalization, export channels, FDI, innovation, and emerging markets. His work employs frameworks like institutional theory and transaction cost analysis.
Awards:
- 2022 S Tamer Cavusgil Best Paper Award
- Multiple Emerald Literati Awards
- European Journal of Marketing Award (2013)
Grants & Roles: AHRC grants, Charles Wilson Grant, and roles as UKRI FLF Peer Review member. Supervises 6 current PhD students and has examined over 20 theses globally.
Labs/Teams: Leads the Global Studies Centre (GSC), fostering interdisciplinary research on international business challenges.
