معرفی
Professor Jacobus de Ruijter (also published as Ko de Ruyter) holds multiple prestigious academic positions including Professor of Marketing at King's Business School, King's College London, Professor of Responsible Marketing Strategy at the University of Amsterdam, and Adjunct Professor at the School of Marketing, UNSW Business School, Australia. With an extensive publication record spanning over three decades, he is a leading scholar in marketing, particularly in the areas of customer loyalty, responsible marketing strategy, and the impact of technology on organizational frontlines and social media.
His research interests center around Marketing Technology, Customer Loyalty, Augmented Reality applications in marketing, Service Marketing, Social Media Marketing, Responsible Marketing, Consumer Behavior, and Digital Transformation. Professor de Ruyter's work demonstrates a clear evolution from traditional marketing studies to cutting-edge research on AI, augmented reality, and the metaverse in consumer contexts. His recent publications (2022-2025) show a strong focus on how emerging technologies transform customer experiences and service delivery.
Professor de Ruyter has published extensively in flagship academic business journals including the Journal of the Academy of Marketing Science, Journal of Marketing, Journal of Consumer Research, and Management Science. His research has significant practical implications for businesses navigating turbulent economic times and rapidly changing marketplaces. He has received notable recognition including a lifetime achievement award from the American Marketing Association for his leadership in the academic research community.
- Life-time achievement award from the American Marketing Association
Professor de Ruyter bridges academic research with practical business applications, working closely with decision-makers in both private and public sectors. His expertise in translating fundamental marketing principles into actionable business strategies has made him an internationally renowned speaker at business events and conferences. His research demonstrates how state-of-the-art innovative technologies can be leveraged for business performance and transformation, with particular attention to the societal and practical relevance of marketing research.
