معرفی
Associate Professor Mathew Chylinski is a faculty member at the UNSW Business School within the School of Marketing, where he leads an innovative research program focused on Augmented Reality with recognized methodological expertise in experimental design. His scholarly work has secured ARC research funding and appears in top-tier marketing journals including Marketing Science, Journal of Academy of Marketing Science, and Journal of Retailing. Chylinski co-founded the Augmented Research Group with colleagues from the Netherlands and England to provide thought leadership on technology-enabled consumer behavior.
Chylinski has held multiple leadership roles including Honour Coordinator, Advanced Marketing Stream Coordinator, Research Subject Pool Coordinator, Ethics Representative, and Director of the BizLab research laboratory. He was instrumental in establishing BizLab, a behavioral research facility at UNSW Business School, and created the Student Subject Research Pool at the School of Marketing. His organizational contributions include the Marketing Analytics Symposium - Sydney, which brings together academics and industry professionals to foster collaboration.
His teaching expertise spans undergraduate, postgraduate, and research-level courses with emphasis on customer-centric innovation, marketing strategy, experimental design, and consumer behavior. He has pioneered teaching innovations for large (100+) university classes, supported by UNSW Learning and Teaching Innovation Grants, and holds a Graduate Certificate in Higher Education along with teaching development courses from NIDA.
Chylinski's research portfolio reveals a consistent trajectory in technology-enhanced consumer experiences, with particular focus on augmented reality applications across marketing and retail contexts. His publications demonstrate interdisciplinary collaboration and methodological rigor, examining psychological mechanisms, consumer decision processes, and practical applications of emerging technologies in commercial settings.
His research has been supported by significant funding including:
- Australia Research Council (ARC) grant ($60,000): 'Investigating the Impact of Augmented Reality on Consumer Decision Making and Marketing Systems' (2013-2015)
- UNSW Learning and Teaching Innovation Grant ($20,000): 'Content Co-Creation in Large Classes: Leveraging the Box and Moodle for Enhanced Student Engagement' (2015-2017)
- Marketing Science Institute Research Grant ($4,000): 'Experience Infusion: How to improve customer experience with incidental activities' (2016-2018)
As an active scholar with publications through 2025, Chylinski continues to advance understanding of how augmented reality transforms consumer experiences, marketing practices, and educational approaches, maintaining strong connections between academic research and industry applications.
