معرفی
Riad Ladhari is a Full Professor at Université Laval's Faculty of Business Administration (FSA ULaval), where he serves as Director of the Center for Retail and Digital Marketing and is a Member of the International Observatory on the Societal Impacts of AI and Digital Technology (Obvia). His academic career spans multiple institutions and research areas focused on the intersection of digital technologies and marketing.
Professor Ladhari's research primarily centers on artificial intelligence in marketing, augmented and virtual reality applications, social media marketing, customer experience management, and ethical/responsible consumption. His work bridges theoretical marketing concepts with practical digital applications, examining how emerging technologies transform consumer behavior and marketing strategies. Recent publications demonstrate a strong focus on AR in B2B marketing, AI in tourism, and emotional aspects of digital consumer experiences.
His publication record shows consistent output with over 60 publications and 46,000+ reads across ResearchGate. The research trends indicate a clear evolution from traditional service quality measurement toward digital marketing technologies, with recent work emphasizing AI, AR, and social media applications in various contexts including retail, hospitality, and banking.
- Artificial intelligence in marketing
- Augmented reality and virtual reality applications
- Social media marketing and influencer effects
- Customer experience and emotion management
- Ethical and responsible consumption
- Service quality measurement in digital contexts
Professor Ladhari collaborates extensively with researchers across institutions, particularly with Nizar Souiden, Elodie Massa, and Miguel Morales. His work appears in leading marketing and hospitality journals including Journal of Retailing and Consumer Services, International Journal of Hospitality Management, and Journal of Business & Industrial Marketing. His editorial roles include guest editing special issues on new trends in retailing and services.
