Prof. Willemijn van Dolen is a Professor in the Section of Marketing at the Faculty of Economics and Business, University of Amsterdam. Her research focuses on consumer behavior, marketing strategies in digital environments, and the psychological impacts of communication in service encounters. She has extensively studied topics such as visual influence in consumer decisions, corporate greenwashing detection, and the role of humor in service interactions. Her academic career includes notable contributions to understanding online consumer behavior through multimodal datasets and AI frameworks. She has published widely on social media analytics, CSR communication, and child helpline effectiveness, bridging psychological insights with practical marketing applications. Prof. van Dolen’s work emphasizes empirical investigations into customer engagement, ethical consumption, and the interplay between digital platforms and human decision-making. Her research demonstrates a consistent focus on real-world applications, from optimizing brand posts on Instagram to analyzing CEO communication during global crises. Her studies often employ interdisciplinary methods, combining marketing theory with data science and behavioral economics. Despite her prolific output (over 50+ publications), no specific scientific awards are highlighted in the provided texts.
