معرفی
Dr Ziad Abdelmoety is a Lecturer in Marketing at Dundee Business School, University of Dundee. He holds a PhD in Marketing from Strathclyde Business School (Strathclyde University). Prior to his PhD, he served as an Assistant Lecturer and Lecturer at Assuit University-Egypt for 15 years, teaching and leading modules across undergraduate and postgraduate programs.
Education:
- PhD in Marketing, Strathclyde Business School, Strathclyde University
- Previous academic roles at Assuit University (Egypt): 10 years as Assistant Lecturer and 5 years as Lecturer
Research Interests:
- Consumer Behaviour
- Digital Marketing
- Tourism Marketing
- Business Ethics
- Green Innovation
- Sustainable Performance
- Data Analytics
Awards:
- CMI Champion at University of Dundee Business School (2023)
Teaching:
- Module Leader for BU42008 – Marketing Communications and Branding for Transitional Change
- BU22008 – Customer Experience in a Digital World
- BU30013 – Marketing
- BU30018 – Marketing Strategy
Editorial & Review Activities:
- Editorial Board Member – Sustainability (Journal)
- Peer Reviewer for Management Decision, Journal of Retailing and Consumer Services, and Journal of Business and Industrial Marketing
- Reviewer for International Journal of Hospitality Management
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