معرفی
Professor Anne Marie Doherty is a Professor of Marketing and former Head of the Department of Marketing at the University of Strathclyde. She holds significant academic leadership roles, including Vice President of the Academy of Marketing and past Chair of the Academy. She contributed to REF2021 as a panel member for the C17 Business and Management sub-panel and serves on the Royal Anniversary Trust's Readers' Panel for Queen's Anniversary Awards assessments.
- Bachelor of Arts (Hons) from University of Ulster
- PhD from University of Strathclyde
Her research focuses on international retail marketing, historical perspectives of retail firms, and market system dynamics. Key areas include internationalization strategies, institutional work in retail innovation, and branding in emerging markets.
Editorial roles include Associate Editor of the International Marketing Review and editorial review board memberships for European Journal of Marketing and Journal of Marketing Management. She has edited multiple special issues across journals.
- Recipient of European Journal of Marketing Outstanding Reviewer of the Year Award
- Edited special issues for EJM (2023, 2025) and IMR (2025)
Her teaching includes international marketing and dissertation supervision. Ongoing research projects explore retail firm internationalization in emerging markets and market shaping dynamics in historical and contemporary contexts.
