معرفی
Eloise Zoppos is a Senior Lecturer in the Department of Marketing at Monash University, affiliated with the Monash Business School and the Australian Consumer and Retail Studies (ACRS) research unit. Her research focuses on retail and consumer behavior, particularly shopper trends, market performance, and global retail industry challenges. She holds a PhD in Sociology from Monash University and has prior experience in commercial and government research roles.
- Education: PhD in Sociology (Monash University)
- Affiliations: ACRS Research Unit, Monash Business School
Her research interests span retail dynamics, consumer behavior in digital contexts, and the intersection of neoliberal logics in online spaces. Notable areas include toxic consumer communities in esports, market performance analysis, and the evolution of social networking in the digital age.
Recent work examines hostile consumption environments and the normalization of toxic behaviors in online gaming. Earlier studies explored friendship dynamics in digital networks and the decline of physical retail amid e-commerce growth.
Zoppos has contributed to peer-reviewed journals such as Journal of Macromarketing and Journal of Consumer Culture, with publications analyzing behavioral shifts, market climates, and the socio-cultural impacts of digital platforms.
