Monica Duran

Monica Duran serves as a Lecturer at the University of Miami's School of Communications, leveraging 25 years of professional expertise in global marketing and advertising across Fortune 500 CPG brands in the United States and Latin America.

Her research and professional focus centers on Marketing, Advertising, and specialized domains including Brand Strategy, US Hispanic Consumer Marketing, Shopper Marketing, Digital Marketing, and Retail Marketing. With career origins in La Paz, Bolivia's manufacturing and telecom sectors, she developed cross-channel activation strategies spanning traditional, digital, and retail environments while specializing in US Hispanic consumer insights and shopper behavior analysis.

Her industry recognition includes:

• Who’s Who in Shopper Marketing 2016
• Who’s Who in Shopper Marketing 2017

Since 2018, Duran has operated as a consultant for U.S. advertising agencies, guiding account and strategy teams on US Hispanic Shopper Marketing initiatives. No information is available regarding student advising, research grants, laboratory affiliations, or educational background in the provided materials.