معرفی
Amy Engstrom Clugg is a Lecturer in the Marketing Department at the Haslam College of Business, University of Tennessee, Knoxville. She holds adjunct roles at Northwestern University’s Medill School of Journalism and Elmhurst University School of Business and Economics. With over 30 years in marketing and advertising, she has led global campaigns for Fortune 500 brands like Anheuser-Busch, Mars Inc., and Amazon AWS. Her expertise spans integrated marketing, branded entertainment, and digital strategy.
- Education: M.S. Integrated Marketing Communications (Northwestern University Medill School), B.A. Journalism and Advertising (University of Wisconsin-Madison), additional studies in Global Studies, Film, Communications, CG Jung Psychology, and Italian at Franklin University.
Her research and professional work focus on global brand strategy, creative communications, and marketing insights. She leads a corporate consultancy with clients across CPG, healthcare, tech, and B2B sectors. Her teams have earned industry accolades such as Gold Effies, Clios, and the Cannes Grand Prix.
- Awards: Gold Effies, Gold Clios, Grand Prix at Cannes Lions International Festival of Creativity.
Engstrom advises and mentors students while maintaining roles in professional education. She has held executive positions at agencies like DDB (VP/Managing Director) and OKRP (Chief Strategy Officer). Her consultancy emphasizes training and development for global marketing teams.
