معرفی
Sonia Chung serves as an Adjunct Professor in the Department of Mass Communication, Advertising and Public Relations at Boston University's College of Communication, leveraging over 20 years of industry experience from roles at Google, YouTube, Salesforce, and Verily to teach interactive and digital marketing.
Education:
- MBA, University of Chicago
- BS in Mathematics, University of Illinois
Professional Expertise: Her specialization spans analytics, consumer experience, digital strategy, CRM, paid media, and email marketing, with extensive work for major CPG/retail brands including P&G, L'Oréal, and PepsiCo. She focuses on navigating the dynamic digital ecosystem shaped by evolving technologies and consumer behaviors.
Current Industry Role: As VP of Digital Marketing at Delaware North, she leads digital strategies for iconic properties including TD Garden, Kennedy Space Center, and national parks (Yosemite, Yellowstone, Niagara Falls, and Grand Canyon).
Academic Contributions: Her teaching bridges theoretical frameworks with real-world applications in digital marketing. No information regarding student advising, research grants, or laboratory affiliations is provided in the source material.
