معرفی
Doug Gould is a Professor of the Practice in the Department of Advertising at the College of Communication, Boston University. With over three decades of experience in the advertising industry, he has held positions such as Senior Vice President Creative Director at Hill, Holliday, and has created award-winning campaigns for major clients including Anheuser-Busch, CVS, and Dunkin' Donuts.
Education
- BFA in Visual Design, University of Massachusetts-Dartmouth
Research and Teaching Interests
Doug Gould's expertise spans advertising, art direction, copywriting, and photography. He specializes in developing brand personalities and executing integrated marketing campaigns across video, digital, social media, and web platforms. His teaching focuses on conceptual thinking and real-world creative problem solving within the advertising industry.
Scientific Awards
- AdAge Top-Five Commercial in 50 Years of Super Bowl Advertising
- USA Today Super Bowl AdMeter Winner
- Communication Arts Award
- Cannes Lions
- ANDY Award
- ADC Award
- Hatch Award
- Clio Award
- MITX Award
- Print Award
- ADDY Award
- Luerzer's Archive Award
- The One Show
- Forrester Research Award
Advising and Student Mentorship
Professor Gould mentors students in advertising portfolio development, guiding them to create award-winning campaigns for brands such as Durex, Bumble, and Heinz. His students have won numerous accolades including D&AD New Blood Pencils, Young Ones awards, and Hatch Awards. He emphasizes real-world experience and has prepared students for careers at top advertising agencies.
Creative Teams and Student Projects
In his classes, students form creative teams (typically Art Directors and Copywriters) to develop comprehensive advertising campaigns. These projects often result in award submissions to competitions such as D&AD, Young Ones, and Hatch Awards, providing students with industry recognition and portfolio pieces.
