معرفی
Mike Davis is an Associate Professor of the Practice in the Department of Mass Communication, Advertising and Public Relations at Boston University, College of Communication. He brings 30+ years of advertising industry expertise from agency-side (Digitas, Allen & Gerritsen), client-side (Bose, Fidelity), and freelance experience.
- BFA, Advertising Design, Syracuse University
- Specializes in cross-industry campaign development (high-tech, healthcare, financial services, etc.)
- Contributing author to Innovation @ Microsoft (2025 release)
His research explores digital media ethics, social media analytics, and creative pedagogy. Current work examines how native advertising influences climate change perceptions. Industry collaborations span automotive, consumer electronics, and food service sectors.
Selected for prestigious industry recognition including:
- Cannes Cyber Lion
- Clio
- MITX
- Hatch Awards
He mentors students through creative portfolio development and industry collaborations, maintaining active engagement with advertising technology trends and educational initiatives.
