Jim Bosiljevac

Jim Bosiljevac serves as Assistant Professor of Practice at the Stan Richards School of Advertising & Public Relations, The University of Texas at Austin. With over 20 years of industry experience leading global creative agency teams and client-side initiatives, he teaches portfolio development in the Texas Creative program and Integrated Campaigns in The Lab.

His academic credentials include:

• M.A. in Advertising from VCU Brandcenter
• B.A. in Advertising from the University of Illinois

Specializing in Advertising and Creative fields, Professor Bosiljevac emphasizes Storytelling, Scriptwriting, and Portfolio Development through practical applications. His teaching philosophy centers on narrative-driven campaigns and real-world creative execution, reflecting his belief in "the power of storytelling and good guacamole."

His professional recognition spans premier international award shows:

• Cannes Lions International Festival of Creativity
• One Show Awards
• D&AD Awards
• Clios Hall of Fame (for ketchup bottle label design)

Mentoring students for over two decades across portfolio schools and UT, he has guided award-winning creative work while advancing industry-academic collaboration through The Lab's integrated campaign framework.