Dan Cohen

Dan Cohen is an Adjunct Assistant Professor at the Leonard N. Stern School of Business, New York University, where he teaches Advertising. He is also a Senior Vice President and Creative Director at Publicis North America, working on major consumer brands under Procter & Gamble’s Family Care portfolio, including Bounty, Charmin, and Puffs.

His academic and professional background bridges creative advertising and strategic business development, with a strong emphasis on integrated campaigns and brand innovation.

• BA in English, Brandeis University (cum laude)
• MBA, Stern School of Business, New York University

Dan Cohen's research and teaching interests center around advertising, brand revitalization, creative strategy, and entrepreneurial ventures. He is known as a hybrid creative/strategic thinker, passionate about launching new products and reinvigorating existing brands through big ideas and collaborative client work.

His professional work spans traditional and digital media, with award-winning campaigns for major brands such as Nestle, Domino’s, Hershey’s, Schick, Kleenex, and Major League Soccer. His creative output has been recognized by top industry awards including Cannes, The One Show, Clios, Effies, and Webby Awards.

Professional Honors:

• Cannes Lions Award
• The One Show Award
• Clio Award
• Effie Award
• Webby Award
• Publicis Agency of the Year (awarded by P&G for three consecutive years)

Dan Cohen mentors colleagues and students, emphasizing business-first creative thinking. He has no formal grants listed, but his entrepreneurial projects include a nationally distributed children’s hip-hop album, Bust a Nursery Rhyme, and a sneaker line, Official Zonkers, reflecting his innovative spirit.

No laboratory or research team affiliations are mentioned in the provided text.