معرفی
Shawn Zupp is a Professor of the Practice in the Advertising Department at Boston University's College of Communication. With 25 years of experience as an advertising executive in New York, he has worked with top agencies like BBDO, Ogilvy, Publicis, and R/GA on high-profile brands including Pepsi-Cola, NFL, Samsung, and Johnson & Johnson. His expertise spans television commercials, digital/social media campaigns, global websites, and AI-driven platforms.
- BS, Mass Communications, Boston University
Zupp's research interests focus on advertising management leadership in evolving media landscapes, emphasizing real-world applications in brand strategy and digital innovation. His work has shaped global campaigns and mentored generations of advertising professionals through agency internship programs and student engagement initiatives.
- Cannes Grand Prix award winning HBO Voyeur experience
- Effie award winning Pepsi campaigns
- Emmy-awarded 'Love Has No Labels' film
As an educator, he has hosted Boston University ad students on New York agency tours for 20 years, hired them as interns, and collaborated with industry professionals across advertising agencies. His career highlights include the launch of the Hershey Times Square store experience and the development of Jet.com's brand campaign acquired by Walmart for $3 billion.
