معرفی
Trish Babb is a Lecturer in Marketing at Boston University's Questrom School of Business. She brings extensive industry experience from startups and global consumer brands, including roles at BBDO/NY and client-side positions with companies like Hasbro, Coors, and LoJack.
- Education: BS in Communications from Boston University, MBA from Thunderbird School of Global Management
Research and Teaching Focus: Consumer marketing, brand and product management, creative content development, and cross-functional leadership. She actively guides research assistant teams within Questrom’s Digital Business Institute.
Scientific Awards:
- Award-winning ad campaigns for Visa and Pepsi Brands at BBDO/NY
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