Patricia Hambrick

Patricia Hambrick is a Lecturer in the Marketing Department at Boston University's Questrom School of Business, where she has taught since 2001. She also serves as Executive Director of the Professional Evening MBA program and contributes to the core MBA Marketing Management course. Her teaching emphasizes real-world applications through client-based consulting projects with companies like Reebok, Bose, Xbox, Gillette, and Timberland.

Her research and professional interests focus on brand management, global strategic marketing, consumer behavior, and values-based marketing. She integrates corporate social responsibility into her work, with a long-standing commitment to social enterprise since 1996.

Her sole listed publication, Studio 100 Group Business Case (2023), reflects her expertise in strategic brand development and marketing innovation.

Scientific Awards:

• Ad Age’s Most Influential People in Marketing
• Sporting Goods Business Woman of the Year
• Women’s Sports 20 Most Influential People
• Sports Trend Magazine’s Top 100 Industry People
• Sports Marketing Executive Marketing Leadership Award
• Drug Store News’ New Product Introduction of the Year Award

Patricia has mentored numerous marketing professionals and led student teams in consulting for major brands. She has also led significant marketing initiatives for startups and Fortune 500 companies, often serving as interim CMO or General Manager. Her work has driven growth in customer acquisition, brand repositioning, and product launches.

She is actively involved in non-profit leadership, serving on the board of the GoodWeave Foundation and as Chair of GoodWeave International, where she leads marketing efforts to combat child labor in the carpet industry.