معرفی
Marci Sapers is a Part-time Lecturer at the Gordon Institute of Tufts University. She holds an MBA in Marketing from The Wharton School and a BA in Economics from Duke University. Her professional career spans over two decades at Procter & Gamble and Gillette, where she held senior roles including Vice-President of Marketing Excellence, Director of Strategic Planning, and Business Director for Blades & Razors. She also served as US National Trade Marketing Manager for Personal Care, Oral Care, and Stationery Products.
In her roles at Gillette, Sapers developed the 'Gillette Way of Brand Building', managed the Global Marketing Resource department, and led the Marketing Excellence department. She created training programs that enhanced marketing capabilities for over 900 marketers. Post-Gillette, she has provided marketing consulting services to companies like Sun Products, Iron Mountain, Keurig, Hershey, Samsung, and Carl Zeiss, focusing on retail expansion strategies and brand positioning.
She has taught marketing branding courses as an adjunct professor at three Boston-area schools, guiding graduate students in Masters and MBA programs. Her expertise includes global marketing training, strategic planning, and business assessment. She has also contributed to retail expansion strategies and vision/brand positioning development across multiple industries.
