معرفی
Kelly Hewett is an Associate Professor of Marketing at the Haslam College of Business, University of Tennessee. She holds a Ph.D. in Marketing and International Business from the University of South Carolina. Prior to academia, she served as a Senior Vice President at Bank of America, leading corporate marketing strategies. Her expertise spans Brand Management, Marketing Research, and Product Design & Development.
Education:
- 1998 Ph.D., Marketing and International Business, University of South Carolina
- 1990 M.B.A., University of South Florida
- 1986 B.S. & B.A., College of Charleston
Research Interests: Focuses on marketing strategy, global market expansion, and leveraging emerging technologies like AI and metaverse for consumer insights. Her work bridges academic rigor with practical applications in digital ecosystems and cross-cultural marketing. Recent research explores video game data utilization and marketing in the metaverse.
Articles Trends: Her publications emphasize AI-driven consumer research, digital marketing ecosystems, and strategic frameworks for global markets. Key themes include predictive analytics, metaverse retailing, and institutional reforms in emerging markets.
Awards: Recognized for research and teaching excellence, though specific award names are not disclosed.
Teaching & Advising: Teaches Marketing Insights in the MBA program and courses on strategic planning. Advises students across full-time, executive, and professional MBA tracks.
