معرفی
Annika Abell is an Assistant Professor of Marketing and James A & Natalie Haslam Faculty Fellow at the Haslam College of Business, University of Tennessee, Knoxville. She specializes in Digital Marketing, Sensory Marketing, and Healthful Consumption. Her research focuses on consumer behavior, decision making, and marketing strategies in digital and sensory contexts. She has received grants from the Association for Consumer Research and the AMA CBSIG, among others.
Education:
- Ph.D. in Marketing, University of South Florida (2019)
- MBA in Marketing, Valdosta State University (2014)
- B.A. in Advertising & Communication, Stuttgart Media School (2008)
Research Interests: Digital Marketing, Sensory Marketing, Healthful Consumption, Consumer Decision Making, Marketing Research.
Awards:
- Allen H. Keally Excellence in Teaching Award (2023)
- Emerging Scholar Award (2022)
- Best Paper Awards in Consumer Behavior and Wellbeing Tracks (2024, 2019)
Grants and Teaching: Secured grants totaling over $10,000 for research on topics like social media influence and healthful eating. Teaches courses like Strategic Digital Marketing and Managing Digital Campaigns with high student evaluations (4.7/5).
Lab Leadership: Manages the Behavioral Research Lab and oversees the department’s SONA account for research coordination.
