معرفی
Kelly O. Cowart is an Associate Professor in the School of Marketing and Innovation at the University of South Florida Sarasota-Manatee. She holds a Ph.D. in Marketing from Florida State University, an M.B.A. from Syracuse University, and a B.S. in Business Administration from the University of Florida. Her research focuses on mobile commerce, social media, and the role of stereotypes in marketing, with publications in top-tier journals like Journal of Retailing and Psychology & Marketing.
Dr. Cowart has received multiple awards, including the ACR Best Working Paper Award (2013), Trio Professor of the Year (2016), and the Russell V. Ewald Award (2008). She is actively involved in academic governance, serving on committees such as the MBA Advisory Committee and the Muma College Faculty Executive Committee. Her professional experience includes roles at JC Penney, American Airlines, and the U.S. Postal Service.
Her research trends emphasize consumer behavior in digital contexts, ethical advertising, and the intersection of societal stereotypes with marketing practices. Recent work explores influencer marketing, diversity representation, and the psychological underpinnings of consumer decisions.
- Grants & Funding: Not explicitly listed in provided texts.
- Labs/Teams: Affiliated with Muma College of Business research initiatives.
