Allison Murn

Allison Murn serves as a Senior Lecturer in the Marketing Department at the Carlson School of Management, University of Minnesota, teaching both MBA and undergraduate students while integrating 15+ years of corporate, entrepreneurial, and consulting expertise into her pedagogy.

Education:

• MBA in Marketing, Management, & Strategy from Kellogg School of Management, Northwestern University
• BA from University of Michigan

Her research and teaching focus on strategic brand development across evolving retail landscapes, with emphasis on digital transformation, generational consumer engagement (Millennials/Gen-Z), and omnichannel retail strategies. Murn bridges academic theory with practical application through case studies from beauty, consumer packaged goods, and industrial manufacturing sectors, particularly examining how heritage brands adapt to modern consumer expectations while maintaining core values.

Scientific Awards:

• American Packaging Design Award for Puffs blossom innovation

Murn actively mentors students through career advising and MN Cup entrepreneurship programs while leveraging her industry leadership to connect classroom learning with real-world challenges. Her consultancy Illuminiting provides experiential learning opportunities, and her corporate background at Procter & Gamble, Aveda, and Cameron's Coffee informs curriculum development around brand revitalization and sustainable growth strategies.