Monika Hajdas

Prof. Monika Hajdas is a Professor in the Department of Marketing Management at Wrocław University of Economics. Her research focuses on branding strategy, omnichannel retail innovation, and the societal implications of emerging technologies like the metaverse. She combines academic work with practical consulting, having supported global and local companies across industries including luxury goods, pharmaceuticals, and consumer electronics. Her expertise includes brand management, co-creation methodologies, and strategic foresight.

Research Interests:

• Branding in complex environments (e.g., stakeholder conflicts, victim-centric approaches)
• Design Thinking applications in strategic workshops
• Omnichannel retail challenges and opportunities
• Cultural codes influencing brand equity
• Innovation design across sectors

Professional Experience:

• 20+ years advising corporations and SMEs
• Brand strategy development for global clients
• Communication strategy creation for advertising agencies
• Tutor in BIPS development program

Labs/Teams: Active in strategic workshop facilitation using foresight methods and Design Thinking frameworks.