معرفی
Valentina Salice is a Research Fellow at SDA Bocconi School of Management, Bocconi University, specializing in brand and communication. She teaches communication, advertising, and branding in Master and Executive programs. Her professional expertise stems from over 15 years in advertising and communication, with leadership roles at global agencies such as Y&R, J.W. Thompson (now VML - WPP Group), and OMD (Omnicom Group), as well as innovation-driven positions at Accenture Song and Caffeina. Currently, she serves as Chief Integrated Client and Growth Officer at Dentsu, a global advertising and marketing communications leader, where she orchestrates integrated strategies merging media, creativity, and data-driven customer experience.
Educational Background:
- MSc in Marketing Management, Bocconi University
- MSc in Strategic Market Creation, Copenhagen Business School
Research and Teaching Focus:
- Content Management
- Corporate Communication
- Omnichannel Communication
- Storytelling
- Strategic Brand Management
