معرفی
Walter Susini is a Professor of Practice of Marketing at SDA Bocconi School of Management. He also serves as a Senior Advisor in McKinsey's Growth, Marketing & Sales Practice and consults for multinational companies like Pfizer and Coca-Cola.
- Over 26 years of experience in marketing disciplines including advertising, brand management, digital strategy, and ESG practices.
- Leadership roles at Coca-Cola (CMO for EMEA), Unilever, and Dentsu Aegis Network.
- Co-founded Alexandria, a branding & innovation agency in Latin America.
Research interests include creativity, branding, people development, growth strategy, business/marketing transformation, and data analytics. His recent publications explore intersections of marketing with gardening and sustainability.
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