معرفی
Greg Rossi is an Instructor in the Department of Communication at the University of Delaware, part of the College of Arts & Sciences. He is affiliated with the M.A. in Strategic Communication program. With over two decades of experience in the broadcast media and advertising industries, Rossi specializes in digital strategy, integrated marketing, and sales management.
- Education: B.A. in Communication, University of Delaware (1994).
His professional expertise includes roles at The Walt Disney Company (since 2003), where he became Vice President of Multimedia Sales in 2012. He led sales and marketing initiatives for ESPN’s X Games and managed client relationships with major brands like Chrysler, Ford, and Coca-Cola. Previously, he worked at J. Walter Thompson and Universal McCann, where he pioneered advertising strategies for high-profile projects such as the launch of American Idol.
Rossi’s industry experience spans advertising sales, media analytics, and cross-platform marketing. While no academic publications are listed, his professional contributions highlight expertise in aligning media strategies with corporate goals.
- Advising/Grants: No explicit academic advising or grants mentioned, though his teaching role in Media Analytics reflects applied industry knowledge.
He collaborates with multinational advertising firms like WPP and has reimagined market approaches for ESPN. Beyond academia, Rossi is actively involved in soccer coaching and community engagement.
