معرفی
Darin W. White is the Margaret Gage Bush Distinguished Professor and founder of the Sports Industry Program at Samford University’s Brock School of Business. He serves as Executive Director of the Andrews-White-Cooney Center for Sports Analytics. His expertise spans sports marketing, analytics, and sponsorship strategies, with over 60 academic publications in journals like Journal of Business Research and European Journal of Marketing.
Education: Ph.D./M.A. in Marketing/Strategy from University of Alabama, B.S. in Business/Mathematics from Birmingham-Southern College.
Research & Engagement: White collaborates with global sports organizations (e.g., NBA, UEFA, MLS) and corporations (Nike, Coca-Cola). He advises on data-driven decision-making and has pioneered projects like Project Samson (sports science data partnership). Media outlets including Wall Street Journal and ESPN frequently cite his insights.
Leadership: Former NCAA Division 1 Athletic Directors keynote speaker, board member for entities like the Alabama Sports Foundation, and past chair of the American Marketing Association’s Sports Marketing SIG. His coaching career includes 12 years at Union University, leading teams to national championships.
